Graduate Trainee – Event Marketing Focused

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

About the Program:

Informa Markets Asia offers a Graduate Trainee Programme that jumpstarts your career in event industry. Gain hands-on experience and contribute to high-profile B2B global exhibitions and conferences. Work closely with professionals, develop event marketing skills, and gain valuable insights.

Your Journey:

Receive structured guidance and support from mentors. Undergo a 1-year program with rotations in different areas included but not limit to:

Marketing:

• Assist in the development and execution of various event marketing campaigns.
• Create engaging marketing collateral (e.g., brochures, website content, social media posts).
• Conduct market research to identify trends and opportunities.
• Analyze campaign performance and provide data-driven recommendations for improvement.
• Engaged in Customer Relationship Management.

Sales:

• Support the sales team in achieving revenue targets towards business goals
• Generate leads through various channels.
• Prepare compelling sales pitches and presentations.
• Assist in building and maintaining client relationships in a professional manner.

Event Operations:

• Contribute to logistics planning and execution for events.
• Provide on-site support during events, ensuring smooth operations.
• Assist with event management tasks, including vendor coordination and attendee registration.

Who are we looking for?

• Recent graduate (within the past 1 year) with a degree in Marketing, Journalism, Media, CRM, Event Management, Business Administration, or a related field.
• Passionate about the event industry with a strong desire to build a career in event marketing management.
• Excellent communication and interpersonal skills, with the ability to interact confidently with internal teams, clients, and external stakeholders.
• Digital savvy and creative, with a strong understanding of digital marketing channels (e.g., social media advertising, email marketing, content marketing).
• Highly organized and detail-oriented, with the ability to prioritize tasks effectively.
• Strong problem-solving skills and the ability to think on your feet.
• Proficiency in Microsoft Office Suite, video editing, eDM design and social media platforms management.
• Excellent in both written and spoken Chinese (Cantonese and Mandarin) and English is a must.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

Join Informa Markets Asia and gain experience in sales, marketing, and event operations. Apply now and be part of a team that delivers exceptional experiences and drives innovation in the events industry.

This job description sets out the duties of the position at the time that it was drawn up. Such duties may vary from time to time without changing the general character of the duties or level of responsibility entailed.