Marketing Assistant to CMO

Job Title: Marketing Assistant to CMO

Company: Rauschmayer

Location: Hong Kong (with occasional trips to Guangzhou)

About Us: Rauschmayer, a renowned name in luxury wedding and engagement rings, is seeking a Marketing Assistant to support our Chief Marketing Officer (CMO) in Germany. This role is crucial in driving our marketing efforts for our Asian clientele, ensuring brand consistency, and supporting the strategic marketing initiatives set forth by our CMO.

Position Overview: The Marketing Assistant will be responsible for executing and coordinating marketing activities for our Asian clients in close collaboration with the CMO in Germany. The ideal candidate will have strong graphic design abilities, excellent communication skills, and the ability to manage multiple tasks simultaneously.

Key Responsibilities:

General Marketing Support:

• Assist the CMO with the overall marketing strategy and activities.
• Coordinate and manage marketing agencies and partners in the Asian region.
• Ensuring the international marketing strategy at the national level
• Operational implementation of marketing and communication tools on the national market
• Coordinating contact with the headquarters

Strategic Marketing Tasks:

• Support the development and enhancement of the overall communication strategy.
• Strategy-compliant adaptation of all relevant marketing tools
• Assist in the development and refinement of communication and workflow processes.
• Conduct market and opinion research to support strategic decisions.

Brand Experience Marketing:

• Assist in the development and maintenance of the corporate design and ensure consistent corporate identity for the Rauschmayer brand.
• Create and manage B2B and B2C sales brochures.
• Create content for the Rauschmayer website in Simplified and Traditional Chinese and English languages.
• Support the organization and execution of events, trade shows, and sponsorship activities.
• Manage press and public relations tasks and content marketing for the Asian Market.

Performance Marketing:

• Email marketing
• Content management of market-specific digital communication channels (e.g. website)
• Social media management

Customer Service:

• Implement all individual customer marketing requests.
• Marketing consulting for B2B customers

Qualifications:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
• At least two years of experience in a marketing role, preferably with experience in the Asian market.
• Graphic solid design abilities and proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Excellent organizational, communication, and multitasking skills.
• Proficiency in Chinese (Simplified and Traditional) and English; German language skills are a plus.
• Ability to work independently and as part of a global team.
• Willingness to travel occasionally to the Guangzhou office.

Application Process: Interested candidates should submit their resume and a cover letter detailing their relevant experience and vision for the role to sgoeckler@rauschmayer.com.