FUNDRAISING MANAGER/ASSISTANT MANAGER-ACQUISITION & RETENTION

Responsibilities:

1. Telemarketing program

   • Develop and execute a compelling engagement journey for donors to drive the productivity and outcomes of the telemarketing efforts.

   • Lead daily operations of the telemarketing team.

   • Plan and manage all telemarketing initiatives, including but not limited to upgrade and reactivation of lapsed monthly donors and the recapture of non-paying monthly donors.

   • Convert prospects and one-off donors into monthly donors while driving them to make repeated one-off donations.

   • Monitor team’s performance to ensure it aligns with the established KPIs.

   • Recruit, train, and mentor telemarketing staff to build a high-performing, motivated team.

   • Analyze performance data and generate actionable reports to refine strategies and maximize results.

   • Address donor complaints or enquiries arising from telemarketing activities.

2. Face-to-face monthly donor recruitment (Roadshow)

   • Oversee and monitor the Roadshow activities; ensuring fundraising goals are met.

   • Secure free venues through strategic partnerships.

   • Oversee the design of exhibition panels and coordinate logistics for their setup.

   • Prepare essential materials for Roadshow activities including training materials, pitch cards, donation forms, uniforms and sign-up gifts, etc.

   • Prepare reports and analysis to monitor performance and fulfillment rate.

   • Manage permit applications to ensure compliance with regulatory requirements.

   • Explore new income streams and innovative approaches to expand donor base.

3. Direct mailing

   • Design and implement strategic direct mail campaigns to achieve predefined targets.

   • Coordinate production, lettershop and logistics management to ensure timely and accurate delivery.

4. Take on additional assignments as requested by the team or Agency.

Requirements:

• Degree holder in marketing or business administration.

• 8 years of experience in fundraising or customer service, preferably with NGO exposure. Candidates with less experience will be considered as Assistant Fundraising Manager.

• Good telephone manner and interpersonal skills.

• Work independently and analytical mindset.

• Well-organized and target-oriented and multi-tasking.

• Excellent in MS Office applications including Word, Excel and PowerPoint.

• Proficient in both spoken and written English and Chinese, and fluent in Putonghua.

• Identification with Oxfam’s mission and values is a must.

The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the Group/ Company.