Marketing Manager

Key Responsibilities:

• Market Strategy Development: Formulate and implement a comprehensive marketing plan, especially in the digital marketing realm, including SEO, SEM, social media marketing, and content marketing, to drive brand growth and market penetration.

• Brand Management: Ensure consistency in the company’s brand image and communicate brand values and ideals across all marketing activities.

• Digital Marketing Campaigns: Plan and execute digital marketing campaigns, including online advertising, social media promotions, email marketing, and webinars, to increase brand exposure and customer engagement.

• Market Research: Conduct market and competitive analysis to understand industry trends and customer needs, proposing corresponding marketing strategies.

• Content Creation: Collaborate with the content team to create high-quality marketing materials, including website content, blogs, social media posts, and email marketing content.

• Data Analysis: Monitor and evaluate the effectiveness of marketing activities, utilizing data analysis to optimize marketing strategies and improve return on investment (ROI).

• Budget Management: Manage the marketing budget, ensuring effective allocation of resources.

• Cross-Department Collaboration: Work closely with sales, customer success, and product teams to ensure marketing activities support business growth objectives.

Qualifications:

• Bachelor’s degree in marketing, business, or a related field

• Familiarity with digital marketing tools and platforms (e.g., Google Analytics, social media advertising management tools) and strong market analysis capabilities

• Innovative mindset with the ability to propose engaging marketing activities and strategies

• Excellent verbal and written communication skills, capable of effective collaboration with internal teams and external partners

• Strong sense of responsibility and self-driven, able to work independently in a fast-paced environment

• Candidates with relevant experience in the financial industry are preferred, especially those familiar with foreign exchange or automated trading programs

The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the Group/ Company.