Director of Marketing and Admissions

Position Overview

We are seeking a passionate Director of Marketing and Admissions who believes in Bloom’s mission to create compassionate creators and social innovators. You should fully understand what makes Bloom unique and why parents would select Bloom from a wide range of other schooling options in Hong Kong. You have a long track record of marketing and admissions success at other schools (or similar enterprises). You are someone who parents can come to trust easily, and you are a great leader who can guide the marketing and admissions teams to do their very best work. You are comfortable engaging with parents and colleagues of diverse backgrounds, and you are a congenial professional who can influence others to act in service of the school’s growth.

Reports To

• Founder and Head of School
• Deputy Principal

Key Responsibilities for Director of Admissions and Marketing includes:

• Collaborate with senior leadership to optimize recruitment processes.
• Oversee end-to-end admissions for Primary and Secondary Schools, including strategy implementation, tours, and parent liaison.
• Design engagement strategies to convert inquiries into enrollments.
• Work with teaching staff on effective student assessments.
• Build partnerships with local brands and kindergartens for recruitment.
• Manage financial aid/scholarship processes
• Analyze enrollment data to identify growth opportunities.
• Develop a marketing plan aligned with school mission and enrollment goals.
• Enhance the Bloom Academy brand through impactful marketing and PR activities.
• Optimize marketing spend to attract relevant parents effectively.
• Ensure all communications reflect the school’s vision and values.
• Engage stakeholders to expand outreach and reputation.
• Recruit and manage a skilled marketing team and collaborate with top agencies.Manage an admissions and marketing team.
• Any ad-hoc tasks assigned by senior leadership

Qualifications

• Bachelor’s degree in Marketing, Education, Business Administration, or a related field; Master’s preferred.
• Over 7 years of experience in marketing and/or sales, with proven expertise in admissions and marketing, preferably within an educational setting.
• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Data-driven mindset with experience in analyzing enrollment trends.
• Creative problem-solving skills and a passion for education.
• High proficiency in English and Chinese (both written and verbal communication), fluency in Cantonese and Mandarin.

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