Senior Executive, PR & Media (Focus on Outbound)

As a Senior Executive in the PR and Mediadepartment at KKday Hong Kong, your primary responsibility will be to secure projects and establish strong relationships with external parties, with a specific focus on Outbound PR. Leveraging media channels, blogs, Youtube and Key Opinion Leader (KOL) network, you will drive revenue through effective communication and promotion. Candidates with a background in the travel industry and agencies are preferred due to the close collaboration with travel clients. 

Key Responsibilities:

Project Acquisition and External Liaison

• Proactively identify and secure PR projects to enhance the company’s visibility.
• Establish and maintain relationships with external parties, including media outlets and influencers.
• Collaborate with various stakeholders to ensure alignment with company objectives.
• Plan and organize marketing and PR activities, including media tours, press events, and promotions

Outbound PR strategy

• Develop and implement outbound PR strategies to promote KKday’s offerings.
• Utilize media channels, blogs, Youtube, and KOL networks to maximize brand exposure.
• Create engaging content that aligns with the company’s messaging and resonates with the target audience.

Revenue Generation

• Drive revenue through effective PR campaigns and media partnerships.
• Collaborate with Sales and Marketing teams to ensure PR efforts contribute to overall business goals.
• Monitor and report on the ROI of PR initiatives.

Close Collaboration with Travel Clients

• Leverage industry knowledge and contacts to foster close collaboration with travel clients.
• Understand the unique needs of travel clients and tailor PR strategies accordingly.

Media Relations

• Cultivate and maintain relationships with journalists, bloggers, and other media professionals.
• Act as a spokesperson for the company, handling media inquiries and interviews.
• Prepare press materials including write-up, edit press release, and interview scripts in consistency, good quality, and proper tone
• Assist in any ad hoc duties and new project forms as required

Job Requirements:

• Degree holder in Communications / PR / Journalism / Marketing or related disciplines
• 3-4 years working experience in PR / media relations field; travel, lifestyle, and e-commerce industry preferred
• Proven track record of successfully executing PR campaigns and securing media coverage
• Self-motivated and result-oriented, with good communication skills, cheerful, outgoing, and talkative
• Proficiency in English and Chinese (both Cantonese and Mandarin)
• Have a passion for travel
• Less experience will be considered as a PR Executive
• Immediate availability or within short notice is preferred