Senior Marketing Specialist (Life Sciences or Pharmacology or Chemistry)

Key Responsibilities:

• 1. Market Strategy Development:

Analyze Life Science/Pharmacology market trends and competition; develop annual marketing plans, budgets, and brand positioning strategies.

• 2. Product Promotion Execution:

Lead new product launch (NPI) strategies; develop technical collateral (whitepapers, case studies), digital campaigns, and industry events (conferences, exhibitions).

• 3. Sales Performance Drive:

Collaborate closely with sales teams to provide tools, competitive analysis, and lead conversion support. Must have a verifiable track record in significantly increasing market share/revenue.

• 4. Data Analysis & Optimization:

Monitor campaign ROI, refine strategies based on data insights, and deliver market intelligence reports.

• 5. Cross-functional Collaboration:

Partner with Product, Sales, and R&D teams; manage external vendors (agencies, event organizers).

Qualifications & Requirements:

1. Education:

Bachelor’s degree or above in Marketing, Business, English，Biology, Pharmacy, Medicine, or related fields.

2. Experience:

Essential: 5+ years in B2B marketing within Life Sciences, Pharmaceuticals, Medical Devices (R&D focus), or related sectors.

Essential: Quantifiable achievements in driving product sales, market share growth, or brand impact.

Preferred: New product launch (NPI) experience; project/team management exposure.

3. Core Competencies:

Deep industry knowledge (technologies, customer needs, regulatory landscape).

Strong strategic planning, execution, and data-driven decision-making skills.

Excellent command of written/spoken Chinese; basic English proficiency (fluency preferred).

Proficiency in MS Office, and marketing automation tools .