Assistant Sales Manager, B2B MICE Exhibition

ROLE SUMMARY:

The Assistant Sales Manager is responsible for revenue generation from new customers and existing customers (retaining and maintaining relationships, growing accounts and driving exhibitor attendance). The role needs to source and close new customers, manage select customer accounts & targeted on their retention. The role will focus on MICE Exhibition - Connect Marketplace Hong Kong whilst developing flexibility to work across multiple brands if needed.

The role will be required to continually develop their Brand and industry knowledge through engagement both internally and externally at industry events.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Sales & grow existing customer accounts and lapsed customers
• Revenue generation from new customers through sales (booth, sponsorship/ advertisement and fully integrated packages) across products and revenue streams within a business unit
• Manage overseas sales offices and agents to achieve assigned targets
• Feeding key customer feedback and market trends / issues for Event and Marketing strategy
• Support the Event in revenue planning for the Event for both virtual and physical exhibition
• Generation of new business leads, through customer relationship development, cold calling, attendance at industry related events and market searching
• Maintain and strengthen existing customer relationships through demonstrating a detailed understanding of customer business strategy and needs
• Develop Sales plans and approaches to grow existing customer account share of wallet, through cross and up selling as well as the sale of integrated packages, sponsorship and advertising
• Deliver assigned Sales campaigns, against accounts, products and revenue targets
• Communicate to leadership the latest customer pipeline and booked information through accurate use of Salesforce reporting
• Maintain accurate and timely customer information and notes within Salesforce
• Develop retention campaigns in collaboration with Exhibitor Marketing teams
• Development of brand and industry specific knowledge, including competitor events, to enhance and improve new business sales performance
• Support on the on-site re-booking of existing customer accounts
• Manage the handing over of Sale information and customer requirements to the Event Operations and Event teams
• Support Finance in resolving bad debt customers as a final escalation point
• Perform additional responsibilities as assigned

POSITION REQUIREMENTS:

• University Bachelor’s Degree / University of Applied Sciences qualification
• Minimum 5 years’ experience in a B2B sales team and proven ability to deliver or overachieve on revenue targets
• Strong experience in managing relationships with international customers across various regions and cultures
• Fluent in verbal and written English, Cantonese and Mandarin mandatory
• Proven ability to manage a number of customer accounts
• Proven ability to manage overseas sales agent
• Strong relationship management experience, maintaining customer contact and relevance
• Ability to develop relationships at senior levels and manage customer needs
• Ability to identify and pursue cross and up selling opportunities
• Ability to understand and articulate value proposition and customer ROI
• Ability to negotiate effectively, and proactively handle and respond to customer objections
• Strong interpersonal skills, confident personality, high level of enthusiasm

This job description sets out the duties of the position at the time that it was drawn up. Such duties may vary from time to time without changing the general character of the duties or level of responsibility entailed.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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