Go-to-market (GTM) Specialist - Smartphone Division

Job Summary:

We are looking for a detail-oriented and proactive Go-to-Market (GTM) Specialist to support the successful launch and rollout of our smartphone products. In this role, you will collaborate with cross-functional teams to execute GTM plans, monitor inventory, timelines, ensure the smooth delivery of product launches and campaigns. At the same time, monitor market trends and make corresponding adjustments. This is an exciting opportunity to be a key contributor to our marketing and operational success.

Key Responsibilities:

GTM Execution

• Assist in implementing product manager strategies for new smartphone product launches, ensuring alignment with business and market goals.
• Coordinate with internal teams (product, marketing, sales, retail) to ensure seamless execution of launch activities.
• Support the development and delivery of product positioning, messaging, and go-to-market materials.

Market Analysis & Insights

• Conduct research on market trends, customer behavior, and competitor activities to assist in refining GTM plans.
• Gather insights from local markets and sales teams to ensure GTM strategies are tailored to regional needs.
• Monitor and analyze the performance of product launches to provide actionable feedback for future campaigns.

Cross-functional Coordination

• Work closely with marketing teams to support promotional campaigns, including digital, retail, and event marketing.
• Collaborate with sales teams to provide tools and materials that enhance product visibility and sell-through.
• Assist operations and supply chain teams to ensure timely product availability for launches.

Performance Monitoring

• Track the execution of GTM plans, ensuring deadlines and deliverables are met.
• Monitor key performance indicators (KPIs) such as sales performance, market share, and campaign effectiveness.
• Regularly update reports and dashboards for stakeholders, summarizing GTM progress and results.

Qualifications & Skills:

Education & Experience

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of experience in product management execution, product marketing, or a similar role (experience in the smartphone or consumer electronics industry is a plus).

Technical Knowledge

• Basic understanding of the smartphone industry and market dynamics.
• Familiarity with product lifecycle management and marketing strategies.

Skills & Competencies

• Strong organizational and project management skills with the ability to manage multiple tasks effectively.
• Excellent communication skills, both written and verbal, with the ability to collaborate across teams.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Attention to detail and ability to work in a fast-paced, deadline-driven environment.
• Proficiency in tools such as Microsoft Office, project management platforms, and basic data visualization tools (e.g., Excel, PowerPoint).

Preferred Skills:

• Experience working in a global or regional team.
• Knowledge of retail, e-commerce, or channel marketing in the smartphone or consumer electronics industry.
• Passion for technology and innovation in the smartphone space.
• Good temperament and image

What We Offer:

• Opportunities to have rapid advancement and develop professionally in Mainland A-share listed company (ticker symbol: 002416)
• Work experience with global intelligent terminal brand HONOR
• A dynamic and innovative work environment in the fast-growing smartphone industry.
• Competitive compensation and benefits package.