Senior Global Christmas Packaging & Marketing Manager

Location: Hongkong and China mainland.

About the Role:

We are looking for a strategic and visionary leader to shape the Christmas gifting experience for our brand worldwide.As the Senior Global Christmas Packaging & Marketing Manager, you will be the driving force behind our seasonal strategy, with a primary focus on developing culturally resonant campaigns and packaging for the mainland China market, while seamlessly adapting them for global audiences. This role requires a unique blend of artistic creativity, commercial acumen, and deep cultural understanding.

Key Responsibilities:

· Strategy & Development: Lead the end-to-end strategy for Christmas gift packaging and marketing, from concept to execution, for both mainland China and overseas markets.

· Cultural Expertise: Leverage your deep understanding of mainland Chinese customs, consumer behavior, and festive culture (including gifting etiquette and digital trends) to create highly engaging and effective campaigns.

· Packaging Design Leadership: Spearhead the creative direction for Christmas packaging, ensuring it is innovative, brand-appropriate, and resonates with the aesthetic preferences and functional needs of the target markets.

· Integrated Marketing Campaigns: Develop and execute 360° marketing plans encompassing digital, social media, retail, and PR to drive seasonal brand awareness and sales growth.

· Cross-Functional Collaboration: Work closely with product development, design, sales, and supply chain teams in China and internationally to ensure flawless project delivery.

· Market Analysis & Travel: Conduct frequent market research and analysis. This role requires extensive travel across mainland China to understand regional nuances, visit suppliers, and collaborate with local teams.

· Budget & Performance Management: Own the seasonal budget, track campaign performance, and report on ROI, making data-driven recommendations for future initiatives.

Qualifications & Experience:

· Bachelor's degree or higher in Marketing, Art Direction, Design, Business, or a related field.

· A minimum of 10 years of professional experience in marketing, packaging design, or brand management, with a proven track record in seasonal campaigns (Christmas essential).

· Must have a deep familiarity with mainland Chinese customs, culture, and current market trends. Prior experience working extensively in the China market is required.

· Must be willing and able to undertake frequent travel across mainland China.

· A strong portfolio demonstrating successful integration of artistic creativity with commercial marketing strategies.

· Full professional proficiency in both Mandarin and English is essential for communication with local teams and international stakeholders.

Preferred Candidates (Will be prioritized):

· Candidates with a combined background in Marketing and Artistic Creation (Art Direction, Design, etc.).

· Experience in the giftware, luxury goods, FMCG, or retail industry.

· Proficiency with digital marketing tools and a strong understanding of China's key social media platforms (e.g., WeChat, Douyin, Little Red Book).

What We Offer:

· A competitive compensation and benefits package.

· A pivotal leadership role at the heart of the brand's most important seasonal period.

· The opportunity to define festive gifting for a global brand with a strong focus on China.

· A dynamic, fast-paced, and collaborative work environment.

How to Apply:

If you are a creative and strategic leader passionate about bringing the magic of Christmas to life,please submit your resume, portfolio (highly recommended), and a cover letter to [email address] with the subject line "Senior Global Christmas Packaging Manager."

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[AURORA]

We are an equal opportunity employer committed to building a diverse and inclusive workforce.