Assistant Digital Marketing & Communication Manager

We are looking for a creative and strategic marketer to lead digital communications, brand storytelling, and visual content development. The candidate is a strong communicator with experience in managing digital platforms, campaigns, and creative teams.

Key Responsibilities

Digital & Social Media Management

·        Manage and optimize the company’s website and social media channels (Meta, YouTube, TikTok, LinkedIn, etc.).

·        Create and oversee engaging multimedia content (videos, reels, banners) to drive brand visibility and audience engagement.

·        Plan and execute online advertising campaigns (SEM, YouTube, and social media ads).

·        Monitor analytics and insights to refine strategies and improve performance.

·        Maintain a consistent brand image across all platforms and materials.

·        Develop and enforce brand guidelines for design, tone, and messaging.

Creative Strategy & Content Development

·        Develop and execute creative concepts and content strategies to support marketing and business goals.

·        Oversee the production of visual and multimedia materials for campaigns, events, and corporate communications.

·        Lead the end-to-end creative process—from ideation to delivery—ensuring quality and consistency.

·        Provide creative direction for event visuals, digital displays, and promotional materials.

Public Relations & Communications

·        Plan and implement PR strategies to build and protect the company’s reputation.

·        Draft press releases, media kits, speeches, and corporate communication materials.

·        Cultivate and maintain strong relationships with media, parents, schools, and community partners.

·        Coordinate media interviews, press events, and publicity campaigns to promote key initiatives.

·        Support crisis communication and ensure consistent messaging across all external channels.

Team & Collaboration

·        Supervise and mentor designers and content creators.

·        Collaborate with internal teams to align marketing initiatives with organizational goals.

·        Support the execution of marketing, social media, and event projects as assigned.

·        Ad hoc project support as assigned by Marketing Manager and Director

Requirements

·        Degree holder in Marketing, Public Relations, Communications, Journalism or any related discipline;

·        5 year+ solid experience marketing field, preferably in people service industry in Hong Kong and in Greater China;

·        Strong understanding of social media management, digital advertising, and content strategy.

·        Hands on experience in press release writing, copy writing of communication materials, promotional campaigns, social media, website and event organization; or knowledge in psychology and SEN preferred;

·        Excellent presentation, organization, interpersonal, communication skills and relation building with all levels;

·        Pro-active, can-do attitude, strong sense of responsibility, and able to handle multi-tasks ;

·        Excellent in written & spoken English;

·        Proficient in MS Word, Excel, PowerPoint, Chinese word processing, Adobe Creative Suite and social media management tools.

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