Senior Digital Marketing Specialist

As a Senior Digital Marketing Specialist at GL.iNet, you will play a critical role in ensuring the successful launch of our cutting-edge networking products and driving brand awareness through digital channels. You will collaborate closely with cross-functional teams, including product management, engineering, quality assurance, marketing, and operations, to coordinate product releases and execute digital marketing campaigns. Your ability to manage multiple tasks, think strategically, and deliver results will be essential in this role.

Responsibilities:

• Develop and execute comprehensive product release plans, including timelines, milestones, and deliverables, in coordination with cross-functional teams.
• Conduct market research to identify customer needs, preferences, and market trends, and incorporate insights into product release strategies.
• Collaborate with product development teams to develop and execute effective product launch strategies, including product positioning, messaging, and promotional materials.
• Coordinate and track activities related to product releases, such as feature development, testing, documentation, and regulatory compliance.
• Create and optimize engaging product pages on our website, including compelling product descriptions, images, and specifications.
• Develop and implement digital marketing campaigns, including SEO, SEM, social media, and email marketing, to increase brand visibility and drive product sales.
• Craft persuasive and compelling copy for press releases, product announcements, blog posts, and other marketing collateral.
• Manage and grow our email subscriber list, create and send engaging eDMs (electronic direct mail), and analyze campaign performance.
• Monitor and analyze website and campaign performance metrics using web analytics tools to identify areas for improvement and optimize marketing efforts.
• Contribute to process improvements and drive efficiency in the product release and digital marketing workflows.

Qualifications:

• Bachelor's degree or above in any aspect
• 3+ years of working experience in a similar role within the technology or consumer electronics industry; candidate with less experience will be considered with a junior role
• Excellent attention to detail, creativity, and problem-solving abilities, with a proactive and results-oriented mindset.
• Passion for technology and networking products

Benefits:

• Competitive salary package commensurate with experience and qualifications.
• Medical insurance coverage
• Five-day work week
• Working in the vibrant and innovative environment of the Hong Kong Science and Technology Parks (HKSTP).
• Access to on-site facilities, including gymnasium, swimming pool, and yoga classes.

Join our talented team and contribute to our mission of delivering exceptional networking solutions to individuals and businesses worldwide. We offer competitive compensation, comprehensive benefits, and a collaborative work environment that fosters innovation and growth.

To apply, please submit your resume, cover letter, and any relevant portfolio or work samples demonstrating your experience in product release management and digital marketing.

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