Project Executive-Media Relations

Responsibilities:

• Develop and execute relationship with media industry influencers, publications and journalists.
• Negotiate media agreements, explore promotional opportunities, and maximize ROI through advertising and strategic collaborations with B2B and B2C media, and form delegations for the trade show.
• Leverage mass media and OOH platforms (e.g. public transport, billboards, apps) to attract target visitors.
• Oversee the planning, execution and distribution of all types of press release with compelling story angles to attract media’s interest and coverage.
• Organize online/ offline press events and prepare the media kits and the relevant collaterals.
• Plan the schedules and prepare the content of eNewsletters, collaborating with different teams, adhering to campaign timelines and measuring the effectiveness.
• Keep track and analyze media coverage, media KPI and media effectiveness.
• Lead and participate in overseas promotional events and collaborate with media partners.
• Ad hoc projects as assigned by the Management.
• Travel to Mainland China and overseas countries is required.

Requirements:

• Degree in marketing, communication or business related discipline.
• Minimum 3 years of experience in media relations, preferably working in exhibition industry.
• Good command of both spoken and written Chinese and English, and proficient in MS Office applications.
• Detail-minded, well-organized and able to work independently.
• Immediately available is highly preferred.

We offer an attractive remuneration package including 5-day work week, double pay, performance bonus, medical insurance, medical check-up, birthday leave, training and excellent development prospect to the right candidate. Interested parties please send full resume with current & expected salary, availability and contact no. to The Human Resources & Administration Manager by clicking APPLY NOW.

Corporate Website : www.adsale.com.hk
Corporate LinkedIn: https://hk.linkedin.com/company/the-adsale-group

(All personal data will be used for recruitment purposes only)