Marketing Manager, Masters Programmes (at the rank of Executive Officer)

Marketing Manager, Masters Programmes (at the rank of Executive Officer) (several posts) in the Faculty of Business and Economics (Ref: 527353) (to commence as soon as possible on a two-year fixed –term basis with contract-end gratuity and University contribution to a retirement benefits scheme, totaling up to 10% of basic salary, with the possibility of renewal subject to funding availability and satisfactory performance)

Applicants should possess a bachelor’s degree or equivalent, with at least 5 years’ work experience preferably in the marketing or advertising agency and possessesan excellent command of spoken and written English and Chinese (including Putonghua and Cantonese). They should be strong team players and outcome-driven professionals with the ability to plan, implement, and execute digital marketing strategy for our specialized Masters programmes. They should have a sense of urgency, the ability to work independently, an outgoing personality with attention to details and self-motivation; good organizational, interpersonal and communication skills; and IT proficiency.

The appointees will focus on media planning, data tracking, and measuring the performance of marketing campaigns and initiatives. They will evaluate the effectiveness of different marketing strategies and make data-driven decisions to optimize future campaigns. Additionally, they should be able to define a media planning framework, audit the media process, conduct necessary media channels/agencies selection processes, identify trends, patterns, opportunities, and use this information to develop effective marketing strategies and tactics. The appointees will also be required to work with team members to ensure consistent branding across all channels. Experience from a digital media agency is preferred. Working outside normal office hours, during weekends, and traveling outside Hong Kong may also be required.

A highly competitive salary commensurate with qualifications and experience will be offered, in addition to annual leave and medical benefits.

The University only accepts online application for the above posts. Applicants should apply online at the University’s careers site (https://jobs.hku.hk) and upload an up-to-date C.V. Review of applications will commence as soon as possible and continue until August 1, 2024, or until the posts are filled, whichever is earlier.

The University is an equal opportunities employer and
is committed to equality, ethics, inclusivity, diversity and transparency

The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the Group/ Company.