Assistant Manager (Digital Analytics & Marketing Insights) (Job ID: 10788)

Job Title:    Assistant Manager (Digital Analytics & Marketing Insights)

Department:    School of Business and Management (MBA Programs)

Job ID:    10788

Job Posting Details

We are seeking a dynamic and results-driven Assistant Manager – Digital Analytics & Marketing Insights to join the HKUST MBA program. In this role, you will play a pivotal part in leveraging data-driven marketing strategies to enhance our brand positioning and optimize candidate engagement.

Your responsibilities will focus on digital performance tracking, data visualization, and analytical decision-making to ensure our marketing initiatives effectively attract and engage high-quality candidates. You will analyze campaign metrics, create interactive dashboards, and implement predictive analytics to refine targeting strategies and maximize impact.

Key Responsibilities:

Marketing Strategy and Planning

• Develop comprehensive marketing plans and strategies to effectively promote the HKUST MBA program.
• Conduct market research and analysis to identify target demographics, market trends, and competitive positioning.
• Collaborate with the admissions team to align marketing initiatives with enrollment targets.

Data Analytics, Visualization & Reporting

• Develop interactive dashboards using Power BI, Tableau, or Google Looker Studio to present campaign performance and user behaviour insights.
• Translate complex datasets into visually compelling reports for stakeholders, supporting data-driven decision-making.
• Monitor and analyze digital marketing metrics across various platforms (Google Analytics, Google Search CRM, social media insights).
• Utilize AI-driven analytics tools to identify trends, forecast campaign outcomes, and optimize marketing strategies.
• Conduct sentiment analysis and audience segmentation to refine targeting for personalized marketing efforts.

Data Automation & Marketing Tech Integration

• Streamline data collection and reporting processes using automation tools to enhance efficiency.
• Ensure seamless integration between marketing platforms, CRM systems, and analytics tools for a cohesive digital strategy.

Content Creation and Marketing Collateral

• Develop compelling and persuasive content for various marketing channels, including website, brochures, presentations, and e-newsletters.
• Collaborate with internal stakeholders, faculty, corporate partners, alumni and students to gather content and testimonials that highlight the unique aspects of the HKUST MBA program.
• Ensure all marketing collateral is up to date, accurate, and aligned with the program's messaging and branding.

Qualifications and Requirements

• A bachelor's degree in marketing, communications, or a related field is required; a master's degree is preferred.
• Minimum of 3 years of working experience in a related field.
• Proven experience in marketing, preferably within the education or higher education sector.
• Strong strategic thinking and analytical skills with the ability to translate insights into actionable.
• marketing plans.
• Proficiency in digital marketing techniques and platforms, including SEO, SEM, social media, and email marketing.
• Excellent written and verbal communication skills, with the ability to create compelling marketing content.
• Strong project management skills, with the ability to manage multiple projects and meet deadlines.
• Familiarity with the HKUST MBA programs or similar programs is a plus.

A passion for education and a commitment to promoting diversity and inclusion in business education.

We're seeking a candidate who embodies humility, precision, and a results-driven mindset.  This individual should be open-minded, adaptable to change, and let their achievements silently echo their capabilities.

Working outside normal office hours may be required. (Duration: 2 years, renewable)

Starting salary will be commensurate with qualifications and experience.  Fringe benefits including annual leave, medical and dental benefits will be provided.  A gratuity will be payable upon successful completion of contract.

HKUST is an equal opportunities employer and is committed to our core values of
inclusiveness, diversity, and respect.