Digital Marketing Executive

Responsibilities

 Social Media & Content Creation

·         Develop and implement comprehensive social media strategies across Hong Kong and Mainland China platforms to enhance brand awareness and engagement.

·         Monitor and analyse social media performance and paid campaign to optimise content effectiveness and advertising ROI.

Campaign Planning & Execution

·         Support the planning, execution, and evaluation of promotional campaigns across multiple channels.

·         Conceptualise and develop creative ideas that align with campaign goals and brand positioning.

·         Build and nurture relationships with key influencers, partners, and clients to expand brand reach and drive business opportunities.

AI & Innovation

·         Stay abreast of industry trends, emerging AI tools, and new marketing technologies to enhance campaign efficiency and creativity.

·         Perform ad hoc assignments and contribute to special marketing projects as required.

Requirements

·         Bachelor’s degree or above in Marketing, Communications, or a related discipline.

·         Minimum 1 year of solid experience in digital marketing; experience in the education sector is highly preferred.

·         Excellent command of written and spoken English and Chinese (including Putonghua).

·         Proficient in digital and creative tools such as Canva, CapCut, Filmora, or equivalent.

·         Familiarity with Mainland China social media platforms (e.g. Xiaohongshu, TikTok, WeChat) is an advantage.

·         A proactive, organised team player with strong communication and interpersonal skills.

·         Able to thrive in a fast-paced environment and manage multiple priorities under tight deadlines.

Interested parties please send full resume to Unit 2503 - 2505, 25/F, 148 Electric Road, North Point, Hong Kong(all data collected will be for recruitment purpose only)