Senior Digital Marketing Officer

Job Responsibilities:

• Develop and lead SEO strategies to enhance website visibility and organic traffic, using tools like Google Search Console.

• Analyse campaign performance with Google Analytics and other platforms to drive ROI and actionable insights.

• Optimize official websites and online sales platforms for enhanced user experience.

• Plan, execute and optimize paid advertising campaigns on Facebook, Instagram, and other Meta platforms.

• Responsible for the edition and production of marketing content (e.g., photos, videos) for social media platforms such as Facebook, Instagram, YouTube, Xiaohongshu (Rednote), and WeChat that align with brand standards.

• Utilize AI tools to create high-quality marketing content, including visuals, videos, and written posts.

• Collaborate with cross-functional teams to align content with business objectives.

• Perform ad-hoc duties as assigned.

Job Requirements:

• Bachelor's degree in Marketing, E-Commerce, Creative Media, Communications or any other related field;

• Minimum 4 years of working experience in digital marketing with a demonstrated track record;

• Hands-on knowledge of Google Ads, Google Analytics, and SEO tools (e.g., SEMRush) is highly favorable;

• Proficient in using AI tools (e.g., Canva AI, ChatGPT, Midjourney, etc.) for content creation.

• Familiar with web development platforms (eg. Shopify, Wix) or basic coding (HTML, CSS, JS) is a plus;

• Proven track record of successful SEO and paid digital campaigns.

• Attention to details, good project management and prioritization skills;

• Ability to thrive in a fast-paced environment and meet deadline.

• Good command of Chinese and English;

• Immediate availability is highly preferred;

• Less experience will be considered as Digital Marketing Officer

For those who are interested, please apply with a detailed resume, stating current and expected salaries, and date available. All information provided is strictly confidential and for recruitment purpose only.

For more company details, please visit our company website https://www.asana360global.com/.