Brand Manager (Ethical)

POSITION SUMMARY

The position is responsible to drive brand management, brand engagement and overlook smooth execution of marketing tactics for assigned brands in Hong Kong and Macau.

He/she will work closely with Business Insights, Sales Manager and other platform functions to drive product growth and execute campaigns with innovative, strategic and in timely manner. He/ She will manage operating expenses of assigned brands and ROI, ensuring the realization of revenue and profitability targets for assigned brands.

POSITION RESPONSIBILITIES

• Leverage channel and portfolio strategies to customize and implement core brand strategies

• Building brand awareness and increasing brand value and profitability

• Planning and developing marketing initiatives including deliverables, meeting and events, sponsorships, direct to consumer campaigns and branding programs

• Manage external partner and/or vendor to execute marketing initiatives

• Collaborate with functional teams to ensure marketing initiatives comply with PV reporting, CEP registration, FCPA, VMAP etc

• Increasing product sales and market share to drive business growth

• Establishing budgets, performance specifications and sales estimates

• Measuring and reporting on campaign performance and assessing KPIs and ROI

• Ensuring that messaging and marketing activities are aligned with brand and company values

• Providing training to field force on product knowledge, positioning, and prioritization

• Hosting regular planning meeting, business performance reviews and other business meetings

• Develop talent to support brand management and organizational growth

EDUCATION AND EXPERIENCE

• Bachelor's degree holder or equivalent

• Must have 5+ years in marketing/brand management and exposure in healthcare/ pharmaceutical industry

TECHNICAL SKILLS REQUIREMENTS

• Positive attitude, agility to drive change and growth mindset

• Possess a start-up mentality, ready to create and build

• Good acumen and entrepreneurial spirit

• Strong project management skills and time management

• Good strategic and analytical thinking

• Good understanding of business operations and procedures

• Attention to detail and good problem-solving skills

• Excellent communication and interpersonal skills

• Good budget management skills

The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the Group/ Company.