Media Executive / Media Planner

Job Description

The Media Executive / Media Planner will work in the planning teams to support planners in delivering high profile, varied media briefs and digital campaigns across a portfolio of clients

1. Team Work
   • Collaborating with the members of the media team in daily media responsibilities
   • Support Digital and Media Planners and Director on tasks including but not limit to all realm of digital marketing (display/rich media advertising, search engine marketing, social media marketing, mobile marketing) as well as mass media (TV, Outdoor, Radio, etc).
2. Research & Analysis
   • Assist in research and analysis using industry tools
   • Keep track of market trends and update online media database accordingly
3. Follow-up & Implementations
   • Assist with buying, trafficking and tracking, and reporting of campaigns
   • Update client on interim campaign performance and providing client with POV and solutions
4. Integration
   Open to learn both online and offline media and potentially provide clients with integrated solutions
5. Creative & Ideation
   • Actively involved in brain-storming for big ideas and event ideas
   • Out-of-the-box thinking in using the same media differently
6. Relationship Management
   • Maintain and strengthen relations with clients with consistency and well-thought and vetted communications
   • Managing publishers expectations and develop long-term relationships.

Requirement

• A degree in marketing, advertising or similar discipline
• Good command of Cantonese and English; written and spoken.
• Proficiency in MS Office
• 0-1 year in media planning/buying experience preferably (fresh graduates are also welcomed)
• Organizational skill: Essential skill when juggling with complex and multi data point
• Multi-tasking skill: Ability to perform multiple tasks at the same time and managing timelines
• Communication skill: Clear and concise written and spoken communication when debriefing publishers and translating ideas into simplified sentences for clients ‘easy understanding
• Negotiation skill: Negotiate with publishers on proposals and deal to maintain cost efficiency
• Time Management: Ability to estimate project timelines and deliver work within delivery deadlines
• Presentation skill: Ability to conduct small skill presentation confidently
• Open mind: Keeping an open mind to changes and learn both online and offline media
• Analytical skill: Able to digest large amount of data and present the data in easy to understand information to be use