Director - Marketing Communications

Hong Kong Golf & Tennis Academy Management Company Limited

Responsibilities:

• Oversee and execute comprehensive marketing strategies and campaigns for Hong Kong Golf and Tennis Academy, and Town Club, ensuring their successful implementation and ROI.
• Create and manage marketing initiatives across various channels (social or offline), ensuring consistent messaging and branding.
• Identify potential partners and explore new business opportunities to drive growth and expand market reach.
• Analyze market trends, customer insights and social channels to identify untapped opportunities for revenue growth.
• Track and analyze the performance of marketing campaigns, channels and activities in terms of their impact on revenue and profitability.
• Work closely with sales teams to identify potential upselling and cross-selling opportunities within the existing customer base and develop targeted marketing campaigns and strategies to promote additional products or services to current customers.
• Provide financial insights and recommendations to optimize marketing budget allocation and achieve desired profit margins.
• Review press releases, articles, and other marketing communications materials to effectively convey key messages.
• Supervise the team and collaborate closely with internal and external stakeholders to foster brand engagement.
• Prepare insightful marketing reports by analyzing market data and competitor information and providing actionable recommendations.
  

Requirements:

• Degree holder or above in Business Administration, Marketing, Communications or related disciplines
• Minimum 10 years of relevant experience, preferably in a multinational organization
• Experience in digital marketing (i.e. web posting, search engine marketing) is highly desired
• Knowledge in Adobe Photoshop and Illustrator
• Strong interpersonal, communication and project management skills
• Good command of both written and spoken English and Chinese