Marketing Executive / Assistant Marketing Manager

Are you a creative and driven marketing professional with a passion for crafting engaging digital content and executing memorable events? We're looking for a Marketing Executive / Assistant Marketing Manager to play a crucial role in our upcoming website revamp and ongoing digital engagement efforts. This is an exciting opportunity to showcase your content creation, video production, and event management skills, directly contributing to our growth across Hong Kong and China.

If you love turning ideas into compelling stories and impactful experiences, we want to hear from you.

What You'll Be Driving:

• Website Content & Video: Be a key player in our website revamp, focusing on developing, writing, and curating high-quality content and engaging video material. You'll work closely with vendors and our in-house designer to bring our digital storefront to life.

• Dynamic Event Support: Assist in the planning, promotion, and execution of a variety of online and offline events, from key exhibitions to webinars. Your efforts will help us connect with our audience and strengthen our brand presence.

• Digital Storytelling: Craft compelling narratives for our social media channels and new media platforms, ensuring our brand message resonates deeply and drives engagement.

Key Responsibilities:

• Collaborate closely with the marketing team on the end-to-end website revamp project, specifically focusing on content migration, creation, and optimization.

• Develop and write engaging website copy, articles, and other digital content that aligns with our brand voice and marketing objectives.

• Coordinate and assist in the production of video content for the website and social media, from concept to post-production, working with external vendors and our designer.

• Manage the content calendar for website updates and new video releases.

• Support the planning, coordination, and execution of online and offline marketing events, handling logistics, promotions, and on-site support.

• Assist in managing social media channels and community engagement to grow our online presence.

• Liaise with external vendors (e.g., videographers, copywriters, event suppliers) and our in-house graphic and multimedia designer to ensure timely delivery and quality of marketing assets.

• Conduct basic market research to inform content and event strategies.

• Monitor content and event performance, providing initial insights for optimization.

• Support broader marketing initiatives as needed.

What We're Looking For:

• Marketing Executive: 1-2 years of relevant experience, ideally in digital content creation, video production assistance, or event support. Fresh graduates with strong internships and a portfolio of relevant projects will also be considered.

• Assistant Marketing Manager: 2-4 years of progressive experience, with a proven track record in digital content management, video coordination, and event organization.

• Bachelor's degree in Marketing, Communications, Journalism, Multimedia, or a related field. Your ability to craft clear and compelling messages is highly valued.

• Demonstrable understanding of content writing for digital platforms.

• Basic understanding of video production workflows and social media content best practices.

• Experience in supporting or coordinating events, both online and offline.

• Experience in liaising with external vendors or freelancers is a plus.

• Strong project coordination skills with the ability to manage multiple tasks simultaneously.

• A keen eye for detail and a passion for creating high-quality content.

• Exceptional written and verbal communication skills in English, Putonghua, and Cantonese are essential for our regional focus.

• Familiarity with CMS systems (e.g., WordPress) and basic video editing tools (e.g., CapCut, simple in-app editors) is a plus.