Senior Marketing Executive

About the Role

We are seeking a passionate and detail-oriented Senior Marketing Execution professional to join our expanding marketing team.
This role is ideal for someone who loves fashion, enjoys fast-moving creative environments, and is eager to grow in the world of multi-brand development and integrated marketing.

You will play a key role in executing go-to-market strategies, driving product turnover through creative campaigns, and managing PR and KOL seeding initiatives to enhance brand visibility. The position requires strong organizational skills, a growth-driven mindset, and a genuine enthusiasm for connecting fashion storytelling with business performance.

Key Responsibilities

• Develop and execute go-to-market launch plans for new and seasonal collections across multiple product lines.
  
  

• Coordinate with internal teams to ensure campaign timelines, messaging, and visuals align with brand objectives.
  
  

• Monitor market insights, competitor activities, and fashion trends to inform product positioning and launch narratives.
  
  

• Plan and execute creative marketing actions to increase product sell-through and customer engagement.
  
  

• Support both online and offline marketing initiatives, including festive campaigns, influencer collaborations, and pop-up activations.
  
  

• Work closely with the design and e-commerce teams to optimize performance and storytelling through data-driven insights.
  
  

• Lead influencer seeding campaigns from planning to reporting — including KOL selection, product dispatch, and performance tracking.
  
  

• Build and maintain long-term relationships with media, KOLs, and creative partners.
  
  

• Manage press materials and brand communications with accuracy and consistency.
  
  

• Oversee daily content creation and scheduling across social media platforms (Instagram, Facebook, Xiaohongshu, WeChat, and blog).
  
  

• Develop growth strategies to increase engagement and followers across both Hong Kong and China markets.
  
  

• Collaborate with creative teams to ensure visuals and copy reflect brand tone and seasonal direction.
  
  

• Manage daily marketing tasks and coordinate between internal and external stakeholders.
  
  

• Track campaign deliverables, budgets, and timelines to ensure high-quality execution.
  
  

• Contribute to the continuous improvement of marketing workflows and creative efficiency.
  
  

Requirements

• Diploma or Bachelor’s Degree in Marketing, Communications, Fashion, or related field.
  
  

• 3–5 years of relevant experience in marketing, preferably in fashion, lifestyle, or retail industries.
  
  

• Proven experience in PR, influencer marketing, and social media operations.
  
  

• Strong understanding of fashion trends, visual storytelling, and brand positioning.
  
  

• Excellent project management skills with the ability to handle multiple campaigns simultaneously.
  
  

• Passion for growth marketing and data-driven performance improvement.
  
  

• Proficient in written and spoken Chinese (Cantonese & Mandarin) and English.
  
  

What We Offer

• A creative and dynamic environment within a fast-growing Hong Kong fashion group.
  
  

• Exposure to multi-brand marketing projects and regional campaign development.
  
  

• Career advancement opportunities toward Marketing Strategist roles.
  
  

• Staff purchase discounts and participation in product launches, collaborations, and events.