Performance Manager (Advertising & Digital Marketing)

Join FreightAmigo, a fast-growing startup revolutionizing the fintech landscape in Hong Kong. We specialize in providing innovative solutions for trade credit, empowering businesses to thrive in a competitive market.

Core Mission: Develop long-term positioning, messaging, and GTM strategies.

• Content
• Partnership
• Marketing Research
• Analyze competitors’ bundles
• Lead executive branding & analyst relations
• Create 12–18-month marketing roadmap aligned with product launch.

Key Responsibilities:

• Strategic Planning & Campaign Management: Create 12–18-month marketing roadmaps aligned with product launches while overseeing paid advertising campaigns across platforms like Google Ads and Facebook Ads, ensuring effective budget management.

• Collaborative Strategy Development: Work closely with the Platform Director to translate marketing strategies into actionable plans, preparing data-driven recommendations and overseeing end-to-end strategies for new product/service launches.

• Performance Analysis & Market Intelligence: Analyze campaign performance metrics using CRM platforms (e.g., HubSpot, Mixpanel) and analytics tools (e.g., SQL, Tableau, Google Analytics) to identify trends and insights, while evaluating promotion performance and conducting marketing research on competitors’ offerings.

• Reporting and Accuracy: Ensure all performance reports are clean, accurate, and up to date, providing stakeholders with actionable insights to drive informed decision-making.

• Client Engagement & Partnerships: Understand client business objectives and align campaign strategies accordingly, while designing co-marketing initiatives with industry partners and leading compelling content campaigns and media relations.

• Mentorship and Brand Leadership: Mentor performance specialists to develop their skills and encourage independent decision-making, while driving executive branding and maintaining analyst relations.

Job Requirements:

• Experience: 8+ years in performance media experience/strategic marketing/brand management (logistics/tech/ financial industry preferred).

• Skills:

  • Expertise in GTM strategy, positioning, and messaging.
  • Proven success in content creation, and partnership planning.
  • Strong analytical skills (market research, competitor benchmarking).
  • Experience building executive brands and managing analyst relations.
  • Proficiency in CRM platforms (e.g., HubSpot, Mixpanel) and analytics tools (e.g., SQL, Tableau, Google Analytics)

• Education: Bachelor’s degree in Marketing, Business, or related field (MBA a plus).

• Traits: Strategic thinker, data-driven, exceptional communication skills.

Location : InnoCentre, Kowloon Tong (3 min-walk from Kowloon Tong MTR station)

Benefits:

• 5-day work week
• Medical Benefits
• Performance Bonus
• Birthday Leave
• Staff Recreation Activity
• Free flow of snacks and drinks
• Early leave on festive days
• Casual wear

Join us in this exciting opportunity to make a difference! Apply now!

More about FreightAmigo:

• Website: www.freightamigo.com
• Facebook: https://www.facebook.com/yourfreightamigo/
• Twitter: https://twitter.com/freightamigo
• LinkedIn: https://www.linkedin.com/company/freightamigo-services-limited

Finance Technologies Awards:

HKMA Award: https://www.freightamigo.com/media-zh-hant/freightamigo-won-startup-grand-award-in-techchallenge-digitising-trade-finance/?lang=zh-hant

 

Interested parties please send full resume with followings by clicking 'Apply Now'.

• Expected Salary
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