On/Off Trade Specialist

We are seeking a highly motivated and experienced On/Off Trade Sales Representative to join our dynamic team in Hong Kong. The successful candidate will be responsible for managing and growing sales within key on-trade accounts (hotels, restaurants, bars, clubs) and off-trade accounts (retail stores, supermarkets, wine shops). This role requires a proactive approach to account management, identifying customer needs, building strong relationships, and actively promoting our brand portfolio.

Key Responsibilities:

1. Account Management & Sales:

   • Develop and manage a portfolio of existing and new on-trade and off-trade accounts across Hong Kong.
   • Achieve and exceed agreed sales targets and Key Performance Indicators (KPIs) for designated accounts and product categories.
   • Conduct regular account visits to build rapport, understand customer requirements, and identify sales opportunities.
   • Present our product portfolio effectively and tailor solutions to meet the specific needs of each account.
   • Negotiate sales agreements, pricing, and promotional activities in line with company strategy.

2. Relationship Building & Account Development:

   • Build and maintain strong, long-lasting relationships with key decision-makers within assigned accounts.
   • Act as a trusted advisor to partners, providing insights on market trends, product knowledge, and sales strategies.
   • Identify potential new accounts and opportunities for expanding distribution within the market.

3. Brand Promotion & Activation:

   • Plan, organize, and execute brand activations, product tastings, training sessions, and other promotional events for account staff and customers.
   • Educate account staff on our products' unique selling points, history, and perfect serve/pairing suggestions.
   • Ensure our brands are effectively represented and merchandised in account locations where applicable.

4. Market Intelligence & Reporting:

   • Monitor market trends, competitor activities, and customer feedback.
   • Maintain accurate records of sales activities, customer interactions, and market insights using company reporting tools.
   • Provide regular reports on sales performance, market conditions, and account status.

5. Operational Support:

   • Coordinate with internal teams (logistics, finance, marketing) to ensure smooth order processing, delivery, and account support.
   • Resolve any customer issues or inquiries in a timely and professional manner.

Requirements:

• Minimum of 2 years of proven sales experience specifically selling alcoholic beverages to the On-Trade (hotels, restaurants, bars) and/or Off-Trade (retail stores, supermarkets, wine shops) channels in Hong Kong.

• Demonstrated ability to achieve sales targets and KPIs.
• Excellent communication, negotiation, and interpersonal skills.
• Strong organizational skills with the ability to manage time effectively, plan visits, and work independently.

• Proficiency in English and Cantonese (written and spoken) is essential. Mandarin is a plus.

• Knowledge of the Hong Kong F&B and retail landscape, particularly within the beverage sector.
• Proficiency in using Microsoft Office Suite (Word, Excel, PowerPoint) and potentially CRM software.
• Ability to travel frequently across Hong Kong to visit accounts.

• Possess a positive, enthusiastic attitude and a strong work ethic.

• Maintain a professional demeanor and good personal hygiene.

Compensation & Benefits:

• Competitive base salary.

• Attractive sales commission structure based on performance against KPIs.

• Allowance for approved business expenses.