E-commerce CRM (Senior) Marketing Executive

SUP Retail (Hong Kong) Limited operates both physical bookstore chain and online retail platform in Hong Kong. We are looking for people who are enthusiastic about books and culture to join the team of our fast-growing online retail platform – My Book One (www.mybookone.com.hk).

Responsibilities:

• Manage in CRM planning and executing marketing & loyalty program, including customer acquisition and retention strategies

• Develop and implement targeted segmentation strategies and in-depth profile analyses to optimize and elevate the customer journey.

• Assist in developing and managing complex data visualizations in Qlik.

• Assist in analyzing large datasets to identify key issues and trends for the retail market.

• Manage system and UX/UI enhancement for APP.

• Collaborate closely with system vendors to drive development and continuous enhancement of systems.

• Provide support to teams to handle the sales order, goods return and refund.

• Initiate and manage digital marketing activities using WhatsApp.

• Explore joint promotion partners and opportunities

Requirements:

• Higher Diploma or above in Communications, Marketing, Business or related discipline

• 2 – 4 years of relevant experience in CRM/ e-commerce/ marketing

• Experience in publishing/ culture industry is an advantage

• Innovative, idea-driven, dynamic, self-motivated, detailed-oriented and a good team player who is able to work under tight schedule

• Effective communication and interpersonal skills

• Proficient in English and Chinese, including Cantonese and Putonghua

• Proficient in Chinese word processing, Microsoft Word, Excel, PowerPoint

The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the Group/ Company.