Customer Marketing Executive (12-month contract)

ABOUT MARS, INCORPORATED 

Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world. Across our diverse and expanding portfolio of quality snacking, food, and pet care products and services, we employ 140,000+ dedicated Associates. With more than $47 billion in annual sales, we produce some of the world’s best-loved brands including Ben’s Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M’s®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating A Better World for Pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.

Role Overview

As a Customer Marketing Executive, you will play a pivotal role in driving market-level execution of new product development (NPD) trade launches, customer activations, in-store demos, promotional packs, point-of-sale materials (POSM), and display units. Your efforts will directly contribute to delivering our growth ambitions across key customer segments.

This role also serves as a critical control point within the HK Sales Development & Leadership Activation & Customer Development (SDL A&CD) team, managing the PR & PO approval process—including SAP system applications, payment requests, and event settlements.

Key Responsibilities

• Activation Planning & Execution Collaborate with the Customer Activation Manager to develop and implement assigned NPD, brand, and customer activation plans. This includes drafting agency briefs, preparing customer-facing selling proposals, executing activations, and conducting post-activation evaluations.

• POSM & Display Management Lead the development and execution of POSM and display units tailored to customer needs. Manage briefs, production timelines, distribution logistics, delivery coordination, and inventory tracking.

• Cross-Functional Collaboration Partner with the Sales team to deliver an annual activation plan aligned with supply chain choices, category growth drivers, and customer strategies. Adapt plans responsively to reflect evolving market and internal dynamics.

• Product-Related Initiatives Support product-related projects such as updating product lists, creating product and material codes for NPD, and coordinating local testing applications as needed.

• SAP PR & PO Process Management Oversee PR & PO applications in SAP, manage payment requests, and ensure timely event settlement in compliance with internal controls.

• Customer Relationship Building Cultivate strong, influential relationships with key customers to deliver shopper-centric, channel-relevant, and category-driven solutions that support both customer and company strategic goals.

Qualifications & Experience

Education

Bachelor’s degree or equivalent, preferably in Marketing, Business, or related disciplines.

Professional Experience

Prior experience in a blue-chip FMCG or consumer products company, with a background in Trade Marketing, Sales, or Brand Marketing.

Skills & Competencies

• Proven ability to translate brand strategies into compelling customer activation plans.
• Strong negotiation, selling, and insight-driven planning capabilities.
• Resilient and confident mindset with the ability to manage objections and resolve conflicts constructively.
• Solid business acumen and understanding of sales cycles, market trends, and commercial implications.
• Familiarity with shopper behavior, category management principles, and path-to-purchase strategies.
• Excellent interpersonal skills and ability to build long-term relationships with diverse stakeholders.

• Agile and solution-oriented approach in a fast-paced, dynamic environment.