Business Manager

Role Overview:

Puyi Optical seeks an innovative and strategic Business Manager to lead group-level business and corporate development initiatives. This high-impact role focuses on brand growth, strategic partnerships, and retail transformation across Puyi’s expanding global portfolio.

As a leader in luxury eyewear, Puyi is committed to evolving through technological innovation, customer-centric excellence, and visionary brand strategies. The ideal candidate is a forward-thinking professional who thrives in dynamic environments and is passionate about shaping the future of luxury retail.

This position forms part of the CEO Business Team and reports directly to the Head of Business Development.

Key Responsibilities:

• Strategic Brand Development: Manage and grow key eyewear brands in alignment with the Group’s strategic objectives.
• Brand Management: Formulate and implement mid- to long-term strategies that strengthen brand equity and ensure market leadership.
• Corporate Development: Identify and execute new business opportunities, partnerships, and ventures to drive sustainable growth.
• Retail Innovation: Lead initiatives in tech-enabled retail transformation, including AI-powered personalization, digital customer experience, and new business models.
• Project Leadership: Oversee cross-functional business projects and change management programs that enhance operational efficiency and innovation culture.
• Market & Trend Analysis: Continuously monitor competitive and industry trends to identify emerging opportunities and inform decision-making.
• Cross-Functional Collaboration: Partner with internal and external partners and departments to align business goals and cascade strategic innovation across regions and brands.

Requirements:

• Bachelor’s Degree in Business Administration, Marketing, Brand Management or Communication; MBA/MSc is advantageous.
• Proven experience in brand management, business analytics, or strategic development preferably within luxury, premium, or lifestyle sectors.
• Strong commercial acumen and analytical mindset with a passion for data-driven, entrepreneurial decision-making.
• Demonstrated experience in retail innovation, corporate projects, or business transformation within multinational or fast-paced environments.
• Tech-forward with sound knowledge of AI, data analytics, and digital retail evolution.
• Exceptional interpersonal and stakeholder management skills with the ability to influence across functions and levels.
• Excellent command of English and Chinese, both written and spoken; proficiency in additional languages is a plus.
• Highly agile, proactive, efficient and adaptive, with strong problem-solving and emotional intelligence skills.
• Willingness to travel occasionally as business needs arise.

Interested parties, please send your detailed resume with expected salary by clicking "Apply Now".

Personal data collected will be used for recruitment purpose only.

All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.