Business Analyst - Platform, AI & Analytics

Established in 1978, Adsale is a privately owned trade media group linking China and the world via trade exhibitions, conferences and online platforms. Our flagship exhibition, CHINAPLAS, is a world-leading plastics and rubber trade fair connecting over 4,000 exhibitors and 320,000 trade buyers. Headquartered in Hong Kong with over 300 staff across its offices in Hong Kong, Shanghai, Shenzhen, Beijing and Singapore, we provide an energetic and financially stable environment.

 As a Business Analyst -  Platform, AI & Analytics in Adsale, you will be at the forefront of driving data-driven decision making and insights for our well-established trade media group. Your role will be pivotal in transforming raw data into actionable business intelligence, particularly in the context of Adsale's flagship digital platform.

Responsibilities:

1. Collaborate with stakeholders to understand business needs, rationale, and value for digital projects, contributing to planning, design, execution, and evaluation of assigned projects and campaigns.
2. Design, execute, and evaluate data analytics projects, including ETL processes, data warehousing, and implementation of data quality assurance measures.
3. Conduct advanced data analysis and statistical modeling to identify trends, patterns, and insights, providing data-driven recommendations for business strategies and UI/UX improvements.
4. Develop and maintain comprehensive dashboards, reports, and data visualizations for stakeholders, including financial performance metrics, operational KPIs, and market trend analyses.
5. Serve as an individual feature owner and independent contributor in the product development team, working across internal and cross-functional business units for digital projects.
6. Analyze digital journey effectiveness by reviewing usage metrics, drop-off rates, and other key performance indicators to optimize user experiences.
7. Serve as a data expert within the product development team, contributing to the planning, design, and evaluation of digital projects across internal and cross-functional business units.
8. Design and complete test cases to ensure data integrity and reliability throughout the product development lifecycle.
9. Handle any other data-related tasks assigned by the product owner.

Requirements:

• Bachelor's degree in Business Administration, Computer Science, Data Science, Statistics, or related field.
• At least 3 years of experience in data analytics, business intelligence, or related field.
• Experience with product development cycles from requirement collection, development, to testing and releases.
• Excellent data visualization and presentation skills.
• Proficiency in data analysis tools and languages (e.g., Google Analytics, SQL, Python, R, Power BI, Tableau).
• Familiarity with product management tools (Jira, Confluence, Clickup, Trello, Asana or similar tools).
• Experience in eCommerce, MarTech, or SaaS services will be an advantage.
• Experienced in any automation flow tools (n8n, Dify or similar tools) is a plus.
• Knowledge in any context engineering methods is a plus.
• An independent and fast worker as well as a good team player with strong interpersonal and problem-solving skills.
• Ability to work under pressure and handle stakeholders' data-related inquiries.
• Strong business acumen, optimistic & open to constant learning.
• Fluent in English, Putonghua and Cantonese.

We offer attractive remuneration package including 5-day work week, double pay, performance bonus, medical insurance, medical check-up, birthday leave, training and excellent development prospect to the right candidate. 

Interested parties please sendfull resume with current & expected salary, availability and contact no.to The Human Resources & Administration Manager by clickingAPPLY NOW.

Corporate Website : www.adsale.com.hk
Corporate LinkedIn: https://hk.linkedin.com/company/the-adsale-group

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