Assistant Sales Manager, Key Accounts (Contract)

Job Summary:

This position is responsible for the management of a defined list of responsible for Key Account outlets which includes chain supermarket, convenient stores and other retail stores. The incumbent is responsible for achieving sales target, promotion objectives and merchandising goals within the assigned channel through proper key account management.

Key Responsibilities and Job-Related Characteristics:

• Monitor assigned key account chain stores to ensure annual sales targets are met, promotional objectives are achieved, and sales strategies align with brand guidelines.
• Execute marketing and promotional plans with accurate pricing, product allocation, and product displays to drive sales.
• Carry out & execute promotion & marketing plan with correct price index and sufficient allocation and product display to drive sales
• Demonstrate understanding of trading terms, pricing structures, and A&P spending concepts to support strategic objectives.
• Propose promotion and development plans to enhance sell-through rates and secure new product listings.
• To be able to propose new promotion plan & development plan for improve sold rate & new product listing
• Follow up on orders, prepare accurate sales forecasts, and generate detailed reports.
• Analyze market intelligence and report on competitors’ activities to inform business strategies.
• Closely monitor customers’ credit status, identify potential credit risks, and recommend appropriate resolutions.

Functional Capabilities Requirements:

• Market & Competitive Awareness
• Company & Product Knowledge
• Account Planning & Management
• Selling & Negotiation Skills
• Operational Policy & Procedure
• Financial Knowledge & Analysis
• Trade Marketing

Knowledge and Skills Requirements:

• Degree holder, with 3-4 years relevant experience in trading field (alcoholic industry or FMCG is preferred)
• Former experience in key account management is an advantage
• Dynamic, outgoing with good initiative and interpersonal skills
• Proactive, mature with result-driven and self-motivated mindset
• Excellent presentation, interpersonal and communication skills
• Good negotiation skills
• Proficient in both written and spoken English and Chinese (including Cantonese & mandarin)
• Computer literate