Digital Marketing & Communications Specialist

About Tarkett

With a history of 140 years, Tarkett is a worldwide leader in innovative flooring and sport surface solutions, with net sales of €2.8 billion in 2021. Offering a wide range of products including vinyl, linoleum, rubber, carpet, wood, laminate, artificial turn and athletic tracks, the Group serves customers in more than 100 countries across the globe. Tarkett has 12,000 employees and 34 industrial sites, and sells 1.3 million square meters of flooring every day, for hospitals, schools, housing, hotels, offices, stores, and sports fields. Committed to change the game with circular economy and to reducing its carbon footprint, the Group has implemented an eco-innovation strategy based on Cradle to Cradle® principles, fully aligned with its Tarkett Human-Conscious Design® approach.  Tarkett is listed on Euronext (Compartment B, ISIN FR0004188670, ticker: TKTT) www.tarkett-group.com

We are seeking a dynamic and creative Digital Marketing & Communications Specialist to lead our content strategy and manage our digital marketing channels.  This role is ideal for someone who thrives in a fast-paced environment, is passionate about digital trends, and enjoys crafting compelling content that drives engagement and conversion.

KEY RESPONSIBILITIES:

As a Digital Marketing & Communications Specialist, you will play a crucial role in driving our content strategy and managing our marketing channels. Your responsibilities are summarized as follows:

Content Creation & Management:

• Develop and publish daily engaging content across platforms (eg: FB, IG, We Chat, Little Red Book, web articles, EDM).
• Create visually appealing videos and posts using design tools.
• Liaise with designers to produce tailored content
• Schedule and manage social media posts via Hootsuite and EDM via Hubspot.
• Implement strategies to enhance brand value and attract new clients.

Product Launch Support:

• Update websites with new or discontinued products
• Upload relevant documents to internal & external platforms.
• Collaborate with cross-functional teams to manage and execute digital campaigns for product launches (eg: website / social media / newsletters…)
• Maintain and update customer lists on emailing tool (Hubspot) in collaboration with the sales team.

SEO & SEA: 

• Execute SEO, PPC, and paid search strategies to optimize website performance.
• Support digital Assisting in marketing and advertising campaigns on all digital platforms, such as Google ads, Meta Ads (Facebook and Instagram ads).

Analytics & Reporting:

• Generate and analytics monthly performance reports using tools such as Google Analytics, Google Ads, Google Search Console, Semrush, Social Media Analysis, Hubspot.
• Monitor and analyze the ad performance data and provide insights and optimization.

EXPERIENCE, ATTRIBUTES AND QUALIFICATIONS:

• Proven work experience with at least 3 years in digital marketing including website management, SEM & SEO, social media, content marketing, web analytics tools and reporting, a good mix of agency and client-side experience is preferred.
• Bachelor’s degree in marketing, Multimedia, E-commerce, Communications or related disciplines.
• Strong understanding of the latest digital marketing trends and tools.
• Good time management skills, strong with multi-tasking and prioritization.
• Detail-oriented, proactive working attitude and capable of working independently.
• Willingness to take on responsibilities and work harmoniously within the team.
• Proficient in spoken and written English, Cantonese and Mandarin.
• Immediate available or short notice is preferred.

Join us and enjoy a comprehensive benefits package to fuel your growth and well-being:

• Generous Double Pay structure
• Minimum of 17 days of Annual Leave
• Comfortable 5-day work week
• Comprehensive Life Insurance coverage
• Extensive Hospitalization Insurance
• Convenient Clinical Insurance