Senior Marketing Executive / Assistant Marketing Manager

Archetypal established in 2012, positioned itself as the market and trend leader in the Hong Kong furniture and lighting scene. The carefully curated collection showcases the design process and craftsmanship of our international brands, from world-renowned design powerhouses to experimental independent design studios. Along with the expertise in our products, we provide tailor solutions to our professional partners. Moreover, we believes in the values of design integrity and celebrate the design process and focus on contemporary lighting, furniture and home accessories.

The role of Senior Marketing Executive / Assistant Marketing Manager at Archetypal is ideal for a professional in the design industry with over 3 years of experience in print and digital marketing.

The position's main focus is to support the Sales and Marketing team by:

• Strategy and Execution: Generating marketing strategies, monitoring budgets, developing new sales channels, and managing the execution of projects, online, and offline promotions.

• Content Creation: Creating content (including graphic design and copywriting) for various digital and social media channels, websites, and campaigns (Email Marketing, SEM, SEO, Digital/Offline Display Ads).

• Digital Presence: Improving Archetypal's online presence, driving paid search campaigns, and consistently evaluating the website's user interface and content to enhance user experience and maintain functionality.

Key Requirements:

The ideal candidate is an organized, resourceful, proactive, and self-driven multi-tasker with a passion for fashion and design. They must have excellent spoken and written English and Chinese.

Essential Skills Include Proficiency in:

• Adobe Suite (Photoshop, Premiere, Illustrator)
• Word, Excel, Mail
• Wordpress, HTML
• Mobile Video Shooting
• Experience with social media, Google Analytics, and SEO/SEM tools is also required, with graphic design skills considered an advantage