Digital Marketing Specialist 數字營銷

Job Summary:

We are seeking a highly skilled and innovative Digital Marketing Specialist to join our team, responsible for managing and operating our social media platforms, creating engaging content, and driving audience growth. The ideal candidate should have a strong understanding of new media trends, excellent communication skills, and the ability to think creatively.

Responsibilities:

• Manage and maintain our social media presence
• Develop and implement a comprehensive social media strategy to increase followers, engagement, and brand awareness
• Create high-quality, engaging content (text, images, videos) that resonates with our target audience
• Monitor and analyze social media metrics (engagement rates, follower growth, sentiment analysis) to optimize content and strategy
• Collaborate with cross-functional teams (content, marketing, sales etc.) to ensure consistent brand messaging and visuals across all channels
• Stay up-to-date with new media trends and best practices to continuously improve our social media presence

Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, or related field
• Fresh graduate is welcomed
• Proven track record of successful social media management (e.g. follower growth, engagement rates)
• Strong understanding of new media trends and platforms (e.g. Youtube, WeChat, Bilibili, etc)
• Excellent communication and writing skills (Cantonese and Putonghua)
• Ability to work independently and collaboratively as part of a team
• Strong analytical skills to analyze metrics and optimize content strategy
• Familiarity with social media management tools
• Ability to work under pressure and meet deadlines

Working Conditions:

• Work in a dynamic and fast-paced environment
• Collaborate closely with cross-functional teams
• Ability to work independently and take initiative

职位概述

我们正在寻找一名拥有创新精神的数字行销专员加入我们的团队，负责管理和维护社交媒体平台、创建有吸引力的策划、内容和驱动用户增长。理想的候选人应该具有新媒体趋势的深入了解、优秀的沟通能力和创造性思维。

责任：

• 管理和维护社交媒体平台
• 发展和实施一个全面的社交媒体策略，以增加粉丝、 用户粘性 和品牌知名度
• 创建高质量的、吸引人的内容（文本、图片、视频），以满足我们的目标受众
• 监控和分析社交媒体指标（参与率、粉丝增长、情感分析）以优化内容和策略
• 与跨部门团队（内容、市场营销、销售等）合作，确保所有渠道的品牌语境和视觉一致
• 跟踪新媒体趋势和最佳实践，以不断改进社交媒体存在

要求：

• 市场营销、传播学、新闻学或相关专业优先考虑
• 欢迎应届生
• 具有成功的社交媒体管理经验（例如粉丝增长、参与率）
• 对新媒体趋势和平台（例如Youtube、微信、B站等）有深入了解
• 具有优秀的沟通和写作能力（广东话和普通话）
• 优秀的独立工作和团队协作能力
• 具有强大的分析能力，能够分析指标并优化内容策略
• 熟悉社交媒体分析工具
• 抗压能力强