Technical Marketer

ARCTIC is a leading provider of PC cooling solutions in the US and Europe with a strong industry reputation. We are currently expanding our APAC marketing team and are looking for passionate marketers with a keen interest in PC components and gaming to join us.

This Technical Marketer role supports engineering, sales and marketing teams by coordinating and creating technical marketing content for products, as well as contributing to broader marketing campaigns across the APAC region.

Technical Marketing Strategy (30%)

• Develop and implement technical marketing strategies for our hardware products (cpu coolers, case fans, thermal compounds, monitor arms etc.)
• Identifying target audiences (e.g., gamers, PC builders, IT professionals)
• Understanding product features and how they compare to competitors
• Define unique selling points (USPs) based on technical advantages
• Crafting messaging that highlights technical advantages (e.g., better cooling efficiency, quieter operation)

Develop Technical Marketing Content (40%)

• Create product content, technical blog articles, presentations, and social media posts
• Translate complex technical features into clear, compelling benefits
• Maintain close communication and collaboration with our engineering team
• Collaborate closely with product development, sales, and global partners to ensure product information is aligned with market needs and customer expectations

Sales Enablement (15%)

• Provide technical training and materials for sales teams
• Develop pitch decks and FAQs for customers/ partners

Others (15%):

• Provide support to APAC marketing team on ad hoc projects and initiatives as needed

• Support trade shows, product launches, and online marketing campaigns

Basic Requirement:

• Degree or relevant experience in marketing, communication, engineering, or a related field
• 1-3 years of related working experience.
• Strong passion for and knowledge of PC hardware: You stay up to date with the latest components and trends
• Excellent command of English (spoken and written), Mandarin, and Cantonese. Knowledge of additional APAC languages is a bonus.
• Experience in technical marketing or content creation is a plus
• Creative writing skills combined with technical understanding

• Team player with strong organizational and cross-cultural communication skills

What Do We Offer:

• Based in Hong Kong with ample career growth opportunities within the expanding APAC team.
• Join a motivated, international team passionate about technology
• Play an active role in shaping our global brand strategy
• First-hand access to the latest PC tech and innovations

• Compensation package including annual leave, medical insurance, Chinese New Year bonus, overtime compensation, and flexible working hours

Are you interested? Then go ahead and send us your application!

We look forward to receiving your application documents (letter of motivation and CV) with details of your salary expectations.