Senior Product Executive (Digital Advertising)

Job Highlight:

We are seeking a dynamic and results-driven Senior Product Executive to join our team. The ideal candidate will develop, manage, and optimise advertising products across our media platforms. This role will involve collaborating with sales & internal teams and external advertisers to create innovative solutions that meet market demands and drive revenue growth.

The successful candidate will be responsible for driving product strategy, ensuring alignment with business objectives, and contributing significantly to revenue growth through innovative product offerings that meet the evolving needs of advertisers.
 

Key Responsibilities:

1. Product Strategy and Development:
   • Develop and execute comprehensive product strategies for advertising solutions across our media platforms.
   • Enhance existing advertising products to improve performance, usability, and revenue potential.  
   • Conduct market research to identify trends, opportunities, and competitor activity.
   • Collaborate with cross-functional teams (e.g., marketing, sales, technology) to conceptualise, design, and launch new or enhance existing products.
2. Product Management:
   • Oversee the lifecycle of advertising products, ensuring they meet customer needs and align with business goals.
   • Manage product roadmaps, prioritize features, and ensure timely delivery.
   • Work closely with the technology team to ensure seamless integration and optimal product performance.
3. Revenue Growth:
   • Develop and implement strategies to increase revenue from advertising products.
   • Work closely with the sales team to ensure products are effectively positioned and sold to advertisers.  
   • Develop pricing strategies and revenue models for advertising products.  
   • Analyze market data and customer feedback to identify growth opportunities.
4. Market Analysis and Customer Insights:
   • Conduct market research to understand advertiser needs and preferences.
   • Analyse customer feedback and market trends to inform product development decisions.
   • Stay updated on industry developments and emerging technologies.
5. Performance Monitoring and Improvement:
   • Set and track key performance indicators (KPIs) for product success.
   • Continuously evaluate and improve product offerings based on performance data and customer feedback.

Qualifications and Skills:

• Bachelor's degree in Business Administration, Marketing or a related field
• At least 3 years of experience in product management or a related field, preferably in media or advertising.
• Strong understanding of digital advertising platforms, programmatic advertising, and media agencies in Hong Kong
• Excellent communication and presentation skills with 
• Strong strategic thinking and problem-solving skills
• Proficiency in data analysis and interpretation
• Ability to work in a fast-paced environment and manage multiple projects simultaneously  
• Familiarity with digital advertising platforms and technologies
• Creative thinker with a customer-focused mindset 

We offer competitive salary and benefits package (5 days work, 14 days AL up, birthday leave, medical & dental insurance) with great opportunity for career development to the successful candidate.

Please send your detailed resume and expected salary to us by clicking "Apply Now" (please put position applied on subject line).

The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the Group/ Company.