Assistant Marketing and Business Development Manager

As the Assistant Marketing and Business Development Manager in POAD, you will be overseeing and managing all regular marketing activities, including management of the company’s social media platforms and media sponsorships. You will also be supporting business development of the company to achieve business objectives and to drive business growth.

Job Description:

Digital Marketing

-      Social Media Management: Oversee company’s social media strategies, guiding and supporting content creation & copywriting process to ensure alignment with company’s tone and style

-      Digital Strategy Leadership: Execute comprehensive digital strategies, including keyword strategy, SEO & SEM, to enhance the company’s online presence

-      Website Development: Plan and execute the revamp or establishment of corporate websites to optimize user experience and engagement

Business Development

-      eDM Development: Collaborate with internal teams to create engaging eDM campaigns to support media selling and sales pitching

-      Active Lead Outreach: Utilize LinkedIn and other platforms for proactive outreach to generate new business leads

-      Business Operations: Foster and maintain close relationships with existing business partners, landlords and/or media owners through daily communications to ensure seamless business operations

-      New Project Procurement: Assist in preparing presentations and tender submissions for both existing and potential business partners, landlords, and media owners

Media Sponsorship

-      Sponsorship Management: Oversee and manage media sponsorships, events, and related media activities, ensuring alignment with company objectives in promoting heavily on major Arts, Cultural and Sports events development

-      Networking: Active outreach and liaison with charitable organizations & NGOs to foster relationships and to support company’s sponsorship initiatives

Marketing Operations

-      Branding Support: Assist in overall branding and marketing functions, planning and implementing marketing strategies to drive brand awareness and revenue growth

-      Market Analysis: Monitor competitor activities and market trends to identify new business opportunities

-      Marketing Content Creation: Prepare and produce bilingual marketing materials for corporate communications and promotions across different platforms, including press releases and advertorials, etc.

Requirements:

·         Degree holder in Business Administration, Marketing, Communications or related disciplines

·         At least 2-3 years of solid leadership experiences, with exposure in communications and digital marketing, knowledge or experience in advertising and OOH (Out-of-Home) would be an advantage

·         Strong sense of responsibility and attention to detail

·         Strong interpersonal, communication and project management skills

·         Ability to prioritize and multitask and work under pressure with tight deadlines

·         Excellent spoken and written English and Chinese

·         Immediate availability is highly preferred

The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the Group/ Company.