Digital Marketing Specialist

We are seeking a passionate and creative digital marketing professional to join our team. As a Digital Marketing Specialist, you will play a pivotal role in driving our online brand growth. You will not only need to be proficient in paid advertising and data analysis, but also possess exceptional content creation skills to connect with our target audience through diverse content formats, effectively enhancing brand awareness and business conversions.

Job Responsibilities:

1. Digital Advertising Strategy

• Plan, execute, and optimize cross-platform paid advertising campaigns, primarily focusing on Meta Business Suite and Google Ads.

• Conduct A/B testing to refine ad copy, target audiences, and placements, maximizing advertising ROI.

2. Content Creation

• Collaborate with the team to brainstorm and create highly interactive and engaging content, including but not limited to social media posts, Reels, and other relevant formats.

• Ensure all content aligns with the brand's voice, style, and effectively communicates key messages.

3. Data Analysis & Performance Reporting

• Utilize tools like Google Analytics 4, Meta Ads Manager, and Google Ads to regularly monitor and analyze marketing campaign performance.

• Prepare monthly marketing reports, interpret data insights, and provide actionable recommendations for optimization and future strategy.

Qualification Requirements:

• A diploma or higher degree in Marketing, Communications, or a related field.

• At least 2 years of full-time experience in digital marketing; candidates must be able to provide examples of past successful campaigns.

We offer:

• Competitive salary package

• Medical benefits

• Professional development opportunities

• Free Fitness Membership

(Personal data collected will be used for recruitment purpose only.)