Retail Manager, Hong Kong

Retail Manager is responsible for overseeing all aspects of retail, including retail operations, retail performance, retail excellence, training, and visual merchandising. He/she will play a pivotal role within the Hong Kong organization, driving cross-functional coordination to achieve the brand vision for Hong Kong: 1) Drive brand desirability while optimizing commercial performance, 2) Ensure excellence in retail execution to establish the model market in the region.

Job Responsibilities

Strategic Planning and Functional Coordination

• Act as a key member within the Hong Kong organization, collaborating with the regional teams to ensure adherence to standards and guidelines.
• Collaborate closely with the merchandising team to optimize product performance, inventory management, and assortment planning tailored to the Hong Kong market.
• Work with the marketing team to develop and execute activations and campaigns that enhance brand visibility and customer engagement.
• Work alongside the digital team to implement and refine digital strategies, ensuring a seamless online and offline shopping experience for customers.
• Coordinate with the architecture and design team on new store openings and renovations.
• Build strong partnership with the Human Resources department to develop HR projects and support the business.

Retail Management

• Provide strategic direction and leadership for day-to-day store operations, ensuring operational efficiency and adherence to brand standards with the support of the Retail Operations Manager.
• Provide clear directions to retail store leaders to drive business performance and measure progress.
• Review and finetune store team organization to maximize efficiency and productivity.
• Drive performance through effective CRM strategies, focusing on customer acquisition and retention.
• Collaborate with the regional CXA team on training initiatives to elevate quality service standards.
• Lead monthly cross-functional meetings and deliver regular dashboards and reports.
• Review and finetune commission scheme and incentive programs to motivate and foster a performance culture.

Retail Performance and Excellence

• Analyze sales and KPI data to identify trends, opportunities, and areas for improvement.
• Develop action plans based on insights and observations, follow up on implementation and monitor results to drive continuous improvement.
• Set monthly sales and KPI targets, monitoring performance against budget or latest forecasts to ensure alignment with financial goals.
• Utilize retail tools such as mystery shopping, morning brief and on-floor coaching to ensure high standards of retail excellence.
• Analyze CRM data to derive actionable insights that enhance customer engagement, retention, and personalized marketing strategies.

Budget Management

• Manage the retail budget, including staff costs and other operational expenses, ensuring alignment with financial objectives and efficient allocation.
• Collaborate closely with the finance team on budgeting and forecasting processes.
• Control costs actively and identify opportunities for cost savings