Game Advertising Account Optimization Specialist

Job Description

We are seeking an experienced Game Advertising Account Optimization Specialist to join our team. As a Game Advertising Account Optimization Specialist, you will be responsible for optimizing and managing game advertising accounts to achieve optimal user acquisition results. You will work closely with the marketing team to develop and execute effective advertising strategies to increase game exposure, downloads, and user engagement.

Roles and Responsibilities

• Manage and optimize game advertising accounts on a daily basis, including ad creative testing, keyword optimization, bidding strategies, etc.
• Analyze advertising data, monitor and optimize ad performance to improve click-through rate (CTR), conversion rate (CR), and return on investment (ROI)
• Collaborate with advertising platforms and vendors to ensure smooth execution and optimal results of ad campaigns
• Monitor market competition and trends, provide market insights and recommendations to optimize advertising strategies
• Collaborate with internal teams to provide suggestions on ad creative and product optimization to enhance user experience and increase user engagement
   

Requirement

• Bachelor's degree in a relevant field or equivalent work experience
• 2 - 3 years' experience in advertising account optimization and management, preferably in the gaming industry
• Familiarity with advertising platforms and tools such as Google Ads, Facebook Ads, AppLovin, etc.
• Strong data analysis and interpretation skills, ability to utilize data metrics for optimization and strategy formulation
• Excellent communication and collaboration skills, able to work with different teams and stakeholders
• Keen awareness of the gaming industry and market trends, eager to learn and continuously improve oneself
   

Benefit Highlights

• Become one of the key employees of a dynamic and exciting startup environment.
• Dynamic & friendly Working Environment
• Work Life Balance
• Up to 16 Days AL + Birthday Leave
• Performance Bonus
• 5 Days Work
• Medical + Dental Insurance
• Wedding, Maternity and Paternity leaves
• Team Lunch and Free Drink / Snack etc.