Social Media - Specialist

Responsibilities:

• Own and manage all MoneySmart HK social channels (e.g. Instagram, Facebook, YouTube, Telegram, Threads, WhatsApp)
• Create and publish multi-format content: videos, carousels, memes, and short-form copy
• Monitor trends, platform updates, and local culture to craft timely and relevant content
• Partner with design and content to develop campaign assets that drive engagement and traffic
• Respond to audience comments and DMs; build feedback loops and brand affinity
• Support influencer collaborations and content partnerships
• Analyse performance metrics, run content experiments, and refine strategies
• Coordinate content calendars and align with cross-functional stakeholders

Skills Required:

Content Creation & Execution

• Experience producing high-performing video and static content
• Comfortable using Canva, Instagram Reels, CapCut, or similar tools
• Bonus if you enjoy appearing on camera or directing short-form content shoots

Platform Expertise & Analytics

• Solid grasp of Meta tools, YouTube Studio, Telegram mechanics, and publishing platforms
• Able to interpret social insights (reach, engagement, shares, retention) and act on them

Communication & Collaboration

• Strong writing skills in English and Traditional Chinese
• Able to work with feedback, juggle multiple priorities, and deliver consistently

Requirements:

• 1–2 years in social media, digital marketing, or content roles
• Native-level Cantonese and Traditional Chinese; strong English communication
• Up-to-date with social trends, formats, and platforms in Hong Kong
• Portfolio of past work (social accounts, video edits, campaigns) required
• Willing to travel for occasional shoots or create content from home
• Bachelor’s degree preferred in Marketing, Communications, Media or similar
• Shortlisted candidates will be invited to complete a brief editing/writing task