Platform Specialist

Are you a technical marketing professional with a passion for digital marketing and data, possessing proven experience with either Google Campaign Manager 360 (CM360) or Display & Video 360 (DV360) or Search Ads 360 (SA360)? We're seeking an Assistant Platform Specialist / Platform Specialist to join our dynamic team. This role is ideal if you're looking to leverage your existing ad platform expertise and expand significantly into Google Analytics (GA4) and Conversion Rate Optimization (CRO), while pursuing a rewarding career path in consulting.

You will act as a Subject Matter Expert (SME) for the Google Marketing Platform (GMP), leveraging your deep understanding of GMP to empower our clients. If you are a proactive problem-solver with excellent communication skills and thrive in a fast-paced, multinational environment, this is an exciting opportunity to deliver impactful digital maturity solutions.

You will be entitled to a competitive salary and attractive staff benefits including:

• 14 days or above annual leave, birthday leave, paid sick leave, compensation leave, marriage leave, maternity leave, paternity leave and compassionate leave
• Five-day work week with flexible working hours and a hybrid workplace
• Comprehensive medical and dental coverage
• Professional training and career advancement opportunities
• Friendly working environment and work-life balance culture

What do you need to do?

Google Marketing Platform (GMP) Expertise & Client Enablement:

• Serve as the Subject Matter Expert (SME) for Google Marketing Platform products (CM360, DV360, SA360).
• Be the primary responder and solution provider for complex customer GMP technical inquiries, ensuring high standards of quality, accuracy, and communication.
• Assist in customer onboarding and training for GMP to enable platform adoption and proficiency.
• Support the Customer Success Manager with in-depth platform audits and strategic consultations.
• Support the verification and audit of media tags implemented via GTM to ensure accurate campaign tracking
• Create and maintain essential documentation for product updates, roadmaps, and best practices.

Supporting Digital Analytics Projects & Client Engagements:

• Assist in the analytics project lifecycle, including providing input for consulting, supporting implementation & conducting QA
• Contribute to the entire CRO experiment lifecycle, including experiment setup, execution, and analysis using platforms like AB Tasty and VWO.

Collaboration & Ad-hoc Projects:

• Collaborate closely with internal teams to deliver holistic Digital Maturity solutions.
• Handle various ad-hoc projects as assigned, contributing to team success and innovation.

What do you need to have?

Experience: 3-4+ years of experience in digital marketing, digital analytics, ad tech or related fields. Experience in a role supporting consulting or client services is highly valued.

Education: A Bachelor’s Degree in Marketing, Communications or related disciplines.

Mindset & Approach:

• Resilient, curious, and possess a strong growth mindset.
• Proactive and self-motivated, with the ability to work effectively both independently and as part of a team.
• A strong willingness for continuous learning and adaptation in a fast-evolving industry.
• Comfortable working in a fast-paced, multinational environment and collaborating with distributed teams.

Communication & Client Support Skills:

• Excellent verbal and written communication skills in both English and Chinese (Cantonese and Mandarin), with the ability to clearly articulate technical concepts and provide effective client support.
• Strong presentation skills, particularly in assisting with or delivering training and workshops.
• Ability to contribute effectively to client discussions and support client relationship management.
• Effective at multitasking and prioritization in a dynamic environment.

Technical Knowledge & Tools:

• Hands-on experience in CM360/DV360/SA360.
• Understanding of media trafficking, ad operations, and campaign measurement principles.
• Knowledge of Programmatic advertising and SEM.
• Experience in a customer service/support or technical support environment is preferred.
• Experience in technical writing is preferred.
• Experience in GA, GTM is a plus.
• Proven experience with the entire CRO experiment lifecycle, including experiment setup, execution, and analysis using platforms like AB Tasty and VWO is a plus.
• Basic knowledge of HTML, CSS, and JavaScript is a plus.

Ready to join us? Apply now to submit your resume & expected salary to us!

(Personal data will be used for FiveStones Limited recruitment purposes only. We will retain the applications of candidates for no more than 12 months.)