Marketing Manager, Retail Products (Contract)

Responsibilities

• Develop marketing strategies for the retail products (credit card and personal loans) with the core objective to increase penetration and usage across all segments

• Develop digital acquisition strategies to effectively and efficiently drive sales

• Leverage consumer insights and data to optimize campaign performance and engage our audience.

• Collaborate with internal departments and external agencies to drive effective campaign and ensure timely rollout

• Manage marketing budgets and ensure effective deployment to enhance return on investment

• Ensure all activities are adhered to the established marketing processes and policies and reinforce the brand values

• Perform any ad-hoc duties as assigned

Requirements

• University graduate in business studies or marketing is preferred

• Minimum of 6-year experience in marketing and brand management, good understanding of banking products preferred

• Experience in digital acquisition is preferred

• Proficient in advertising production and direct marketing with customer centricity in heart and good commercial sense

• Strong stakeholder management skills. Excellent communication skills, fluency in Chinese (Cantonese & Mandarin) and English

• A team player and self-starter who thrives in a fast-paced environment

• Immediate availability or short notice is highly preferred

Interested parties please submit a Resume with date available, current and expected salary by clicking "Apply Now".

To learn more about us, please visit www.cmrsgroup.hk.

We are an equal opportunity employer and welcome applications from all qualified candidates. All data supplied will be kept strictly confidential and used for employment-related purposes. Only short-listed candidates will be contacted. All personal data of unsuccessful applicants will be destroyed within 12 months from the date of application