Fashion Store Franchise Operation Manager

Key Responsibilities:  
1. Franchise System Development & Relationship Management

●  Establish and optimize the overseas franchise management system, including training programs, performance evaluation frameworks, and incentive mechanisms to drive franchisee engagement and compliance.

●  Maintain long-term relationships with franchise partners through regular communication, conflict resolution, and brand value alignment.

2. Operational Support & Compliance

●  Conduct periodic on-site visits to franchise stores to assess operational performance, provide tailored guidance, and address challenges related to staffing, inventory, or local regulations.

●  Develop and enforce standardized operating procedures (SOPs) for daily store operations, ensuring adherence to brand guidelines and quality control.

3. Sales & Inventory Optimization

●  Set and monitor store-specific sales targets, analyze sales data to identify trends, and propose actionable strategies to improve revenue and profitability.

●  Oversee inventory management, including stock replenishment, turnover rate optimization, and coordination with logistics teams to ensure timely delivery.

4. Store Launch & Visual Merchandising

●  Assist franchisees in store decoration, layout planning, and grand opening activities to align with brand aesthetics and market positioning.

●  Ensure consistent visual merchandising across all stores to enhance brand identity and customer experience.

5. Market Research & Strategic Adaptation

●  Conduct local market analysis, including competitor benchmarking, consumer behavior studies, and trend forecasting, to adapt business strategies and maintain competitive advantage.

●  Collaborate with the Branding Department to design and execute localized marketing campaigns, promotional events, and customer engagement initiatives.

Requirements:  

1. Education & Experience

●  Bachelor’s degree or above in Marketing, Fashion Management, or related fields (preferred).

●  Minimum 3 years of experience in fast-fashion retail operations, with prior exposure to overseas franchise management (highly desirable).

2. Skills & Competencies

●  Proficiency in English (written and spoken) for cross-border communication; additional language skills are a plus.

●  Strong analytical abilities to interpret sales reports, market data, and financial metrics.

●  Expertise in retail SOPs, visual merchandising, and inventory control systems.

3. Personal Attributes

●  Excellent interpersonal skills to build trust with diverse stakeholders, including franchisees, suppliers, and internal teams.

●  Resilience to thrive in a fast-paced environment, with a problem-solving mindset and customer-centric approach.