Executive Officer II

CUHK Business School
Executive Officer II [carrying the job title of ‘Digital Communications Manager’], Marketing and Communications Office (Ref. 250001IV) (Closing date: September 12, 2025)

The CUHK Business School is a leading business school and a pioneer in business education in Hong Kong. Since its establishment in Hong Kong in 1963, the CUHK Business School has gained world recognition for nurturing business leaders with immense contributions in Asia Pacific. The School has been offering a comprehensive range of undergraduate and postgraduate programmes with over 4,600 students from 20+ countries/regions, as well as executive education. It has one of the most extensive alumni networks in the region, with over 45,000 alumni around the world.

The Marketing and Communications Office plays a crucial role in building and maintaining the School’s brand and reputation through promoting its thought leadership globally, creating and reinforcing consistent messaging to the public, developing and driving implementation of communications plans and strategies across multiple channels, providing guidance and advice on effective internal and external communications and issues management, and establishing lasting connections with the School’s community.

Reporting to the Assistant Director, Public Relations and Communications, the appointee will be responsible for (a) developing and implementing an effective social media and content marketing strategy to enhance the School’s digital presence, drive engagement, and support broader marketing initiatives; (b) planning, executing, measuring and optimising multi-channel digital and social media campaigns to support key branding and marketing objectives; (c) working closely with internal teams and stakeholders to create compelling multimedia content tailored for various digital and social media platforms (e.g., LinkedIn, Instagram, WeChat, Rednote and Facebook); (d) managing service providers for digital campaigns, targeted advertising, SEO/ SEM, and social media platform management, and website maintenance and enhancements; (e) advising internal stakeholders on social media best practices, emerging trends, and platform-specific strategies; (f) monitoring website performance, troubleshoot issues, and implement user experience enhancements to maximise engagement and accessibility; (g) monitoring online communities and working closely with media team to identify and mitigate potential risks; (h) managing budget planning and tracking; and (i) performing other impromptu duties as assigned.

Applicants should have (i) a Bachelor’s degree in Digital Marketing, Marketing, Advertising, Communications, Media, or a related discipline; (ii) fulfilled the English Language requirement set on the website: https://www.hro.cuhk.edu.hk/en-gb/languageforeo; (iii) at least 5 years’ post-qualification executive experience in social media management, content development, digital marketing, advertising or related field; (iv) proficiency in major social platforms (e.g., LinkedIn, Facebook, Instagram, WeChat, Renote) and digital marketing tools; (v) proficiency in WordPress and website content management systems; (vi) an excellent command of both written and spoken English and Chinese (including Cantonese and Putonghua); (vii) a dynamic, creative, and collaborative mindset with strong organisational and people skills; (viii) attentiveness to details and a strong sense of ownership; and (ix) the ability to work independently and as part of a team in a fast-paced environment. Shortlisted candidates will be invited to sit for interviews and / or written test(s).

Applicants must submit copies of certificates showing that they have fulfilled the language requirements and academic qualifications stated above, otherwise their applications will NOT be considered.

Appointment will initially be made on a 2-year contract with contract-end gratuity commencing as soon as possible, renewable subject to good performance and mutual agreement.

[Those who have responded to the previous advertisement for the same post (Ref. 250001FW) need not re-apply.]

[CUHK Business School is also known as the Faculty of Business Administration.]

The University only accepts and considers applications submitted online for the post above via the CUHK career site. For more information and to apply online, please visit http://career.cuhk.edu.hk.