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Digital Media Executive (Greater Bay Area)

刊登於1天前

不指定

0年工作經驗

職位描述

Job Description:

Develop, execute and manage media buy and digital marketing strategies and objectives
Prepare media plan, budget summary and execute advertising campaigns for multi-channels
Monitor and analyse the effectiveness of different media channels and programs to optimize strategy and monetise ROI
Drive media buy initiatives and content across social channels
Strategize and execute programs to grow and engage audience and followers
Conduct frequent research, prepare competitive learnings, and best practices to identify opportunities and initiatives for clients
Prepare performance reports for clients on a regular basis
Support in preparing some ad hoc reports and budget updates which required by the supervisor

Job Requirements:

2 years’ relevant experience in digital and social media marketing, fresh graduate is also welcomed
Strong passion for social content with hands-on experience in social media channels such as but not limited to WeChat, Xiaohongshu, Douyin, Weibo, Facebook, Instagram, YouTube and LinkedIn. Familiar with Chinese social media will be an advantage
Working knowledge and hands-on experience on Google Ads, Bing Ads, Facebook Business Manager, DV360, Verizon Media, The Trade Deck, Google Tag Manager, Google Analytics is preferable
Sound understanding in China-related media platforms (like Baidu, 360, Tencent, Alimama, Xiaohongshu, Dianping, Douyin, DSP platform) is preferable
Solid knowledge of website and campaign analytic tools which can use data to drive constant and educated improvement in campaigns
Experience with social monitoring & listening platforms (i.e. Meltwater, Socialbaker, Fanpage Karma) will be a plus
Good communication and interpersonal skills. Strong on teamwork with the proactive and collaborative manner
Proficiency in Microsoft Office applications, Word, Excel and PowerPoint
Fluency in both spoken and written English and Chinese. Good command of spoken Mandarin & Cantonese is preferred
Immediate available is preferred

工作種類	媒體 / 廣告 > 生產計劃 / 控制
工作地區	不指定

有關招聘公司

ITE Limited