Senior Marketing Executive (CRM & Event)

Key Responsibilities:

• Event Planning & Execution:

  • Organize and manage end-to-end CRM marketing events (BB expo, AN Talk etc.), including concept development, logistics coordination, vendor management, and on-site execution.

  • Lead and execute high-impact events that directly engage with families and parents.

  • Ensure seamless event operations while maintaining brand consistency and customer engagement.

  • Oversee event logistics, including venue selection, vendor coordination, transportation, accommodations, and catering.

  • Collaborate with internal teams and external partners to deliver high-quality events.

• Post-Event Analysis & Optimization:

  • Conduct post-event evaluations to measure success, gather insights, and identify areas for improvement.
  • Track KPIs (attendance, engagement, lead generation) and provide detailed reports.

• Customer Relationship Building:

  • Keep strong connections with parents, families, and partners through meaningful interactions.

  • Assist in our CRM programs to enhance long-term customer loyalty and retention.

Job Requirements:

• Degree in Marketing / Communications / Advertising or related disciplines;
• Passion in Food, Nutrition, Parenting, Sustainability
• At least 2 years of event marketing experience in HK; experience with sourcing and working with agencies with clear objectives and deliverables
• Proactive, self-motivated, creative-minded, flexible, attention to detail, strong in project and time management and a team player with a positive working attitude and excellent integrity
• Strong communications skills both in Cantonese and English
• Candidates with other levels of experience will be considered for a commensurate position, such as Assistant Brand Manager