PR & Digital Officer

Responsibilities:

• Prepare press releases, compile, dispatch, and manage press kit materials
• Plan and coordinate PR initiatives and media events, including press presentations, PR shoots, seeding activities, and media interviews
• Organize and oversee all PR samples sent to or returned from media and celebrity loans
• Build and maintain strong relationships with media and KOLs in HK and Singapore
• Monitor media coverage and prepare detailed PR reports
• Conduct regular research on industry trends, social media dynamics, audience preferences, and competitor activities
• Develop and implement digital marketing campaigns and related content
• Manage content on local social media platforms
• Co-ordinate digital marketing/PR campaigns in collaboration with regional offices and Headquarters
• Perform ad hoc tasks as assigned

Requirements:

• Degree holder in Marketing, Communications, Public Relations, or a related field
• 1-2 years' experience in digital marketing / PR preferred
• Strong written and verbal communication skills in English and Chinese
• Proficiency in social media platforms and digital marketing tools
• Detail-oriented and able to work in a fast-paced environment

The position's employment will be under HK Interfin Limited.

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