Head of Sales, Outdoor Activewear (B2B Apparel Sales)

Lever Style is the world’s premier apparel production platform for premium labels such as Hugo Boss, Paul Smith, and Amie Leon Dore, outdoor/activewear brands such as Arc’teryx, Vuori and J Lindeberg, and e-commerce pioneers such as Bonobos, Stitch Fix and Mizzen + Main. Our innovative, high mix-low volume solution reduces excess inventory and stockouts, and offers unparalleled product expertise. Listed on the Hong Kong Stock Exchange (stock code 1346), our versatile approach is rooted in decades of technical expertise gained from working with many of the world’s top brands.

Our one-stop shop solution allows our clients to focus on what they do best: branding, marketing, and distribution. Behind the scenes we deliver versatility on any product type that a designer can dream of. We enable our clients to consolidate their vendor base, reduce production complexity, overheads, and management headaches.

We are seeking a highly motivated and experienced individual to join our team as the Head of Sales for Outdoor & Activewear category, with location in Shenzhen (daily cross-border shuttle between Hong Kong and Shenzhen provided), Guangdong Province, China. In this role, you will take overall P&L responsibility of this category worldwide, develop network of sales in regional markets, servicing customer lead trend and tech design, delivering quality-driven products for world premium labels.  

Responsibilities:

• Oversee commercial performance. Achieve region-specific sales revenue and profit targets.
• Research and analyze market trend and brand customers’ needs. Manage existing customer portfolio while develop new clientele to support market expansion.
• Align sales & marketing strategies with the Sales Operations. Formulate, fine-tune and implement sales & marketing programs to address region-specific requirements.

• Collaborate with regional business development personnel in the US, UK, Scandinavian, Southern Europe, Oceania, etc. Liaise with production and logistics departments in China, ASEAN, South Asia, Middle East countries to support brand customers business needs.

• Define and deploy pricing policy and product strategy to maintain the competitive edge of the business.
• Liaise with product design & development and fabrics sourcing teams for new seasonal or capsule collection and new category opportunities.
• Prepare regular business reports on P&L, accounts consolidation, sales funnel, forecast tracking, budget execution, policy deployment, and compliance.

Qualifications:

• Bachelor's degree in Fashion Design, Merchandising, Business, or related field.

• Over 10 years experience in fashion & apparel manufacturing industry, and particularly well-versed with outdoor activewear products, e.g., HIIT, yoga, running, cycling, triathlon, mountaineering, down jacket, skiing, beach & swimwear, etc.

• Sound knowledge in B2B account management, marketing communication, pricing & negotiation, and business development in different regional markets. 

• Strong leadership and people management skill to lead the team exceeding targets.
• Business acumen, proactive, self-resourceful and result driven.
• Frequent business travel to brand customers and/or production vendors is required.