E-commerce Manager

RESPONSIBILITIES

Specific responsibilities include but are not restricted to:-

E-commerce Strategy & Management

• Develop and implement e-commerce strategies to achieve sales growth, profitability, and customer satisfaction.

• Oversee the end-to-end management of the e-commerce platform, including own and 3rd party marketplaces.

• Ensure product updates, content accuracy, and inventory management.

• Create, develop, manage and implement the content for e-Shop platforms

• Explore new channels/platforms to maximise sales opportunities and enhance brand awareness

Digital Marketing & Traffic Growth

• Plan and execute digital marketing campaigns, including SEO, SEM, social media, email marketing, and affiliate marketing, to drive traffic and conversions.

• Analyse website traffic data to identify trends, customer behaviour, and growth opportunities.

• Manage online advertising budgets and optimise ROI across all digital channels.

Customer Experience & Engagement

• Continuously optimise the website for user experience by improving navigation, design, and functionality.

• Ensure a seamless customer journey from product discovery to checkout and post-purchase.

• Monitor customer reviews and feedback to address concerns and improve satisfaction.

Data Analysis & Reporting

• Track and report on e-commerce KPIs, including sales performance, conversion rates, site traffic, and customer retention metrics.

• Use analytics tools to gain insights and make data-driven decisions to improve performance.

REQUIREMENTS

• Degree in Marketing / Public Relations / Communications or related disciplines

• At least 5 years of experience in e-commerce at a managerial level, preferably in the fashion retail industry.

• Customer-focused mindset with a passion for enhancing the online shopping experience

• Good team player, proactive, passionate, multi-tasking, fast-paced, with strong communication and interpersonal skills

• Familiarity with SEO, SEM, CRO, and email marketing best practices

• Good command of both spoken and written English, Cantonese and Mandarin

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