Digital Marketing Executive – Social Media

Tasks & responsibilities

• Identify and articulate product features, creating engaging and persuasive selling points that align with our brand values and customer needs.
• Manage Influencer marketing on platforms like TikTok, YouTube, and Instagram. Ensure engagement and ROI by recruiting influencers that align with the brand.
• Handle business collaborations with influencers, oversee content production quality and progress, and analyze results.
• Build and maintain long-term relationships with influencers, optimizing collaboration models.
• Monitor and analyze promotion data, review marketing campaigns, and provide optimization suggestions.
   

Qualifications:

• Bachelor's degree or above, proficient in English (equivalent to CEFR C1 level /IELTS 6 or higher), excellent communication skills.
• Excellent copywriting skills, capable of independently creating high-quality articles and briefs
• Experience in influencer marketing; cross-border experience in European and American markets preferred.
• Familiarity with overseas promotion channels and collaboration methods, possessing influencer resources, and skilled negotiation abilities.
• Outgoing personality, excellent communication skills, problem-solving abilities, strong analytical and execution skills.
• Strong data analysis skills to track and optimize traffic channel effectiveness.

Benefits:

• 5 Days Work Base at home
• Dynamic, International Cultural & Friendly Working Environment
• Performance Bonus