Designer / Senior Designer

About Us

Branding Records is an award-winning creative agency that’s spent the last decade moving the needle for brand titans such as The Coca-Cola Company, Swire Properties, Ralph Lauren, Emirates, Lululemon, and more. Specializing in luxury, fashion, lifestyle, FMCG, tech, and more, our team thrives on creativity, innovation, and a deep understanding of the industries we serve. We are looking for a talented Content Creator to join our team and help us deliver compelling, high-quality content that resonates with our diverse clientele.


Responsibilities

1. Creative Development

• Create visual content for various platforms, including digital, print, social media, and web.
• Collaborate with designers, content team and the Head of Creative to develop innovative and effective design solutions for clients.
• Participate in brainstorming sessions and contribute creative ideas for campaigns, brand initiatives, and digital experiences.
• Conduct research and gather inspiration to stay ahead of design trends, competitors, and emerging design best practices.

2. Branding and Identity

• Lead and support the development of comprehensive brand identities, including logos, visual systems, packaging, and promotional materials.
• Translate brand strategies into impactful visual languages across both traditional and digital touchpoints.
• Design and refine digital interfaces with a strong understanding of UI design principles.
• Ensure all designs align with clients' brand guidelines, project objectives, and digital usability standards.
• Contribute to the creation of brand books, digital style guides, and web-ready assets for consistent brand application across platforms.

3. Design Execution

• Prepare and present design drafts for above mentioned deliverables for internal reviews and client approvals.
• Execute high-quality graphic, UI design directions.
• Help maintain and update the agency's website and digital platforms with fresh, on-brand visual content.
• Assist in the creation and editing of motion graphics and video content when required (plus.).

4. Proficiency in AI Imagery and Creative Content Generation

• Leverage AI tools and emerging technologies to create innovative imagery and enhance the efficiency of the design process.
• Stay current with advancements in AI-assisted design tools and apply them strategically to optimize visual storytelling and creative workflows.
• Experiment with AI-generated visuals to expand the creative toolkit and support hybrid approaches that combine traditional and digital-first methods.

5. Social Media Design and Campaigns

• Design visually engaging and platform-optimized content for a variety of social media channels.
• Develop creative campaign assets that drive engagement, amplify brand voice, and align with strategic marketing goals.
• Collaborate closely with the marketing team to ensure design content supports broader digital strategies and brand consistency across web and social platforms.

6. Collaboration and Communication

• Work cross-functionally to ensure cohesive and consistent visual communication across all touchpoints, including UI components, brand materials, and social assets.
• Liaise with external vendors - such as production houses, developer, and printers - to ensure high standards across outputs.
• Participate in internal and client meetings to gather feedback, clarify requirements, and align on design direction.

7. Organization and Quality Control

• Maintain an organized digital asset library and design file structure across branding and web projects.
• Assist in preparing compelling and well-structured presentation materials for pitches and internal reviews.
• Perform quality control checks on all deliverables to ensure precision, consistency, and alignment with branding and UI standards.

Qualifications:

• About 4 years of relevant experience in branding, design, advertising, digital, social media agency or related discipline.
• Full mastery of Adobe design software.
• Proficiency in English is a must, Cantonese and Mandarin are a plus, enabling you to effectively take briefs and collaborate with our international team in English.
• Bachelor's degree in Graphic Design, Visual Communication, or a related field.
• Strong portfolio showcasing a range of design work.
• Excellent understanding of design principles, typography, and color theory.
• Strong attention to detail and a commitment to producing high-quality work.
• Ability to work independently and collaboratively within a team.
• Strong time management skills and the ability to handle multiple projects simultaneously.
• Good communication skills and the ability to articulate design concepts clearly.
• Experience in branding and marketing for luxury, fashion, lifestyle, FMCG, or tech sectors.
• Motion graphics and video editing skills are a plus.

What We Offer

• Opportunity to work with high-profile clients and top brands.
• A creative and collaborative work environment.
• Continuous learning and professional development opportunities.
• Premium work environment.

If you are a passionate and innovative Designer with a knack for storytelling and a deep understanding of our specialized industries, we want to hear from you! By click “Apply Now”to submit your application with resume, portfolio and current and expected salary and become a part of our vibrant team in Hong Kong.

(All information provided are kept confidential and all personal data provided will be used for the recruitment purpose only)